Building peer-to-peer community ecosystems
Owned and Earned Social: TheSocialArchitects has developed a unique and proprietary methodology that combines owned and earned media to create vibrant, highly engaged influencer communities. These communities form the foundation for campaigns that drive social conversations and amplify a client’s message from the local to international level.
We utilize our network of influencers, spanning industries, countries, global leaders and leading-edge social evangelists to build individual, corporate, and brand messages in an authentic way. Our customized communities rapidly build conversations around a cause, event, or brand initiative. The conversations and relationships are sustainable and quantifiable with multiple techniques we’ve perfected, including our hashtag marketing and social tracking software. We have generated nearly six billion impressions to date for more than 200 professional and corporate brands and over 100 events.
Owned: Our architects build, and manage customized influencer communities of people with shared interests and passions. We manage (with close and careful oversight from senior team leaders and input from clients) over 200 influencer accounts spanning technology, innovation, healthcare, media/programming, women’s empowerment, and more.
We work with speaker bureaus, authors, brands, entertainment brands and events. We leverage our various social influencer networks to create and manage a client’s own social media community of highly engaged, active visitors. The owned aspect allows us to dig much deeper into follower’s profiles and understand what they engage with and what they care about in the world. This provides critical data points to connect them with other like-minded people.
Earned: Once we’ve created the unique architecture, our data-driven methodology activates the relevant communities and individuals that support each other via mentions, retweets, shares, and posts. Similar to word-of-mouth marketing, these unaffiliated users organically and voluntarily share content through their own social media channels. They begin to follow each other so the size of the influencer community grows significantly over time, like a worldwide, ripple effect. Importantly, that type of social media influences the Google algorithm more than any other factor today, to drive higher rankings in search results. Most importantly, it happens as a grassroots, totally organic method of gaining influence and increasing reach.
SocialSurround/Dolby: We orchestrate social PR and event platforms and create socially-fueled hashtag marketing campaigns. Our portfolio of social media and marketing services includes SocialSurround Branded Hashtag Campaigns, a technique we developed which positions a company, brand, event, and/or announcement at the center of the social media conversation. Our global industries, social leaders, and influencers magnify the dialogue, resulting in millions of rapid social impressions. The amplification creates significant social relevance, increased brand and message awareness, and strategically targeted messaging and positioning for your company, cause, event, announcement, and campaign.
C-Suite Social Development: We also specialize in developing influence for CEOs and the C-suite via personal digital branding, by placing executives at the center of digital conversations in their respective industries and markets. That can add significant value and helps expand their stature, their personal brand and market value, and their company brand in today’s new social business economy.
Corporate Social Strategy, Social Training, Human Capital, Social Development: We are skilled in assessing how careful social usage can help leverage human capital assets in global companies and drive strong employee loyalty and retention. We provide strategy and programs that are critical to a company’s interaction with its employees, including building employee morale, or educating employees about the personal and corporate value of authentic social practices and company branding.
Approach: Our services and expertise are stand-alone, or can be added to a client’s existing arsenal of tools for engagement in the social sphere. We discuss our clients’ profiles in depth to explore the best possible approach.
How We Do It
Our one-of-a-kind online “Peer-to-Peer” community has inspired leaders to join the social conversation from all areas of influence. Here, reputation flourishes inside the cultivated social channels that our thriving ecosystem exclusively offers to the world’s key leaders. Orchestrated “moments in time” alongside trusted curated conversations are built around relevant topics and interests that create a unique “hand-crafted” level of social engagement. We’re a trusted adviser to famed scholars, the worlds’ leading speakers, global change agents, heads of industry, and inspired business leaders. They all thrive and cultivate more conversations through our social system, creating social architectural marvels. We have generated over 5.8 billion impressions to date for over 200 professional and corporate brands and 100 events.
TheSocialArchitects is a company of social experts and strategists with C-suite expertise who create targeted social media, social PR, and content development strategies to grow client companies and brands. Our primary work is in the areas of thought leadership, relationship development, market and business development, brand stature and individual personal/CEO/executive branding initiatives, all to drive global awareness, visibility, stature, and financial impact.
We are the social architecture builder brands love, creating handcrafted peer-to-peer networks of people who share common interests. We build brands for the Millennial Age by constructing customized digital ecosystems, and create unprecedented buzz through a unique combination of owned and earned influence social marketing. We help people and companies communicate in authentic voices to drive personal, professional, and company reach to new levels, igniting the influencer in people, causes, and brands.
Peer-to-Peer Community Building Model
Our one-of-a-kind online peer-to-peer community network building inspires leaders from all areas of influence and industry to join the social conversation. We go inside our cultivated social channels to identify shared interests and passions, and carefully oversee and manage social media accounts to build thriving influencer networks capable of international reach. We orchestrate and pair relevant real-time events with influencers to create high-level social engagement. We curate over 150 influencer accounts spanning technology, healthcare, media, finance and major NGOs. Our work with leading speaking bureaus, journalists, and authors jump-starts and amplifies a wide spectrum of messages.
Leveraging Events with Social Media
We use high-profile events to establish face-to-face connections and build and enhance relationships on social platforms. Our ownership of these spaces enables us to build engaging conversations around relevant issues that drive significant engagement. We capture and understand the pertinent data allowing us to connect our clients with strong influencers, and identify trending and important conversations.
Data & Analysis
Our data-driven methods and understanding of Google algorithms are key factors that drive our clients’ conversations and strategically position them across social media platforms.
Donnetta is renowned as a social media innovator for the “digital influencer” age. She oversees each unique client build and designs all social public relations, SocialSurround, and event orchestration platforms. She developed and conducts a powerful peer-to-peer influencer leadership ecosystem, which is fueled by over 100 top influencers. That allows clients to access top-level ecosystems and obtain […]
Jackie leads the high-profile SocialSurround Branded Campaign’s daily activities and handles systems and analysis with significant social media execution and orchestration experience, particularly with high-profile clients, large ecosystems, and events. She has expertise in search engine optimization and creating technology toolkits customized to client needs. Jackie knows how to connect brands to advocates that fuel […]
Beth is a veteran digital media executive and serial entrepreneur who has managed and built global divisions and companies that span the digital, video, and television platforms. She has served as founder, chief executive officer (CEO), chief operations officer (COO), and chief revenue officer (CRO) of companies that were acquired by several of the world’s […]
Dana is a social and digital media communications professional with 25 years experience as a journalist and producer in network television news and entertainment. She was a coordinating and field producer for NBC News on broadcasts including NBC Nightly News, The Today Show, and Dateline, based in New York City. She was coordinating producer for […]
Lisa has been lauded as a “Top 20 Social CMO” by Forbes and named a top CEO blogger. She is a frequent contributor to the Harvard Business Review, and has been featured in The New York Times, Wall Street Journal, Entrepreneur, Huffington Post, The Globe and Mail, The Financial Times, to name a few. Her […]
Kathleen has been a journalist for over 20 years. She began her career on Wall Street, writing for Investment Dealers’ Digest, reporting on mergers and acquisitions and initial public offerings (IPOs). She has written for national publications, including The New York Times. She was part of the start-up team that launched an industry news site […]
Avery specializes in policy and is a nationally recognized advocate for women’s causes. Her areas of focus also include diversity in the workplace, advocacy work, legislative affairs, and government relations. Avery works with leaders and professionals on career and professional development, relationship management, effective communication, and goal setting. She has worked at Johnson & Johnson, […]
Ci-Ci was formerly chief human resources and diversity officer for Lincoln Financial, a digital media company. Prior to that, she joined UBS Investment Bank as managing director of human resources and diversity. Ci-Ci has also worked for global entertainment divisions in the Viacom conglomerate, including MTV Networks, Nickelodeon, and Showtime. In 2000, she was appointed senior […]
Monica is a mission-driven social entrepreneur and a tenacious problem-solver. Her entrepreneurial background and social leadership skills help to successfully lead social initiatives that build social conversations quickly and effectively. She also brings her event-producing experience to TheSocialArchitects. Monica has produced large-scale events, galas, launch parties, and film premieres. She is a member of the […]
Abigail Posner, Head of Strategic Planning, Google; Thought Leader; Author, Board Member
Donnetta is one of the most inspiring, creative-thinking, and connected people I know. In a word, she is a force. As founder of TheSocialArchitects, she created an amazing mechanism to fuel social conversations for executives in ways that feel authentic, profound and super relevant in today’s climate. As a member of her advisory board, she never fails to come to the “table” with energy, and brilliant ideas.
Josh Machiz, Director of Integrated Marketing at Nasdaq
Donnetta is absolutely brilliant. She is a true social media superstar, and if you think the word “influencer” is made up, then you haven’t met Donnetta. Her professionalism, skill, and dedication to excellence are unparalleled. As a marketer, she can take just about any campaign and turn it into a cultural movement. This may sound unbelievable, but she has this uncanny ability to create meaningful human connections that transcend.
Jon Patricof, President at New York City Football Club, LLC
Donnetta has worked with me on social media strategy and execution. She is a strategist as well as being able to roll up her sleeves and execute. She is a trusted advisor and someone who brings a strong list of clients and partners whom she has built into a functioning and mutually beneficial network.
Julie Anixter, Executive Director at AIGA, the Professional Association for Design
Donnetta blends PR, social, strategy, and exponential network building like no one else. Being part of her world, working with her at Innovation Excellence and RELEVENTS, and seeing the results happen is a privilege. She is my trusted advisor and go-to person for relevant PR and social.
Georgia Dienst, Program Lead-Solve for X/ Google[x]
Donnetta is a passionate, driven, and pro-active professional. Her incredible energy and dedication to her work are unparalleled. During my time at Google, I was lucky to work with her and witness her deep knowledge of the social media space, as well as her strategic approach to online marketing. I highly recommend Donnetta and TheSocialArchitects if they are looking to win in social media and web marketing.
Gary Rivlin, Writer
I found Donnetta to be a miracle worker who increased my Twitter following five-fold in less than three weeks. She is tireless, well connected, and very persuasive. One of her greatest gifts is convincing busy people to do things they didn’t think they’d had time to do by appealing to the importance of the causes she embraces. Donnetta has made me a true believer in the importance of social media.
Mary Jane Walker, EVP, Corporate Healthcare at Weber Shandwick
As a “quiet” agency asset, Donnetta has proved (time after time) an incredible resource from media strategy to media pitching. My previous firm, Robinson, Lerer & Montgomery (a top strategic firm) was very pleased with every project she worked on. She covered the media work for years for Pfizer (Corporate Communications/CEO media work) and the client was always happy with the process and results. From press conferences to delicate media situations — her keen instinct and solid results with crucial editors, always made the agency look good. I am now at Hill & Knowlton running the NY media team, I use Donnetta’s services frequently and will be happy to discuss her as a reference. There aren’t many freelancers you can have total confidence in and that can handle the work on or off premise – this is one of the BEST. Ken Lerer, a partner at RL&M said everything she worked on “turned to gold”. In my experience, he was right. You can’t get a better media partner or consultant.
Sue Lawton MBE, Global Expert on Women and Enterprise
Donnetta is a networker par excellence. She’s a digital expert and shares her knowledge and grows the economic community for women entrepreneurs driving opportunity and opening doors for all.
Wayne Soares, President at Jess Productions, Actor, Author, Motivational Speaker
Donnetta is an exceptional publicist and public relations phenomenon. I have worked with her on many projects and have found her planning, preparation and ability to get the job done under pressure, yet still maintain and deliver high-quality work. I had the privilege to work for the late-great-legendary publicist Lee Salters for several years. I can state without reservation that Donnetta is this generation’s female Lee Salters.
Robin Verges, Senior Vice President at Rubenstein Associates
Donnetta is a next-level social media influencer whose digital engagement models are reshaping the future of interaction, conversation, and action, both online, and in real life.
Meg Columbia-Walsh, Global Lead Digital Transformation, Healthcare at Cognizant
Donnetta is an amazing woman who works tirelessly for her business partners and clients. She is a master at bringing like-minded people together for networking and business opportunities. Donnetta is helping to lead the charge and bring clients into the next generation of successful marketing and communication initiatives. I highly recommend working with Donnetta.
Maureen Farrell, Reporter, MoneyBeat at The Wall Street Journal
Donnetta’s a brilliant publicist! She’s very smart about understanding why a certain story is important and helping her clients bring all the right facts and information to the fore. I always enjoy working with her!
Carolyn Hardy, UN Trust Fund to End Violence Against Women
Donnetta is a smart and strategic marketing guru. She has an excellent grasp of branding, digital content, and social media. She is usually in front of the next innovation and is a strategic and passionate connector of people and brands for good causes. She is authentic and genuine in her deals and a warm and generous collaborator with a wide network.
Anne Ravanova, Founder & CEO Global Invest Her/TEDx Speaker/Women’s Advocate
Donnetta is a true expert in social media strategies and building global communities online. She has helped us build our social media presence through targeted campaigns on Twitter, Facebook, and LinkedIn. Donnetta works very fast and her results are outstanding. Within a couple of months, we increased our followers on Twitter nearly five-fold and we’re still growing, because she builds strong partnerships with the right influencers.
Amir Dossal, President & CEO, Global Partnerships Forum
Donnetta is amazingly savvy at developing global strategies. She clearly sees linkages across sectors, and knows how to package form and substance – a rare quality. Moreover, she has a great personality.
Alexa Roscoe, Consultant, Innovation & Private Sector Development
Donnetta is a constant source of inspiration. I connected with her through my work as a Private Sector Advisor at CARE International, where I was focusing on women’s economic empowerment. I was impressed by her ability to rise above generalities about women’s empowerment and frame the issue in a way, which was clear, engaging, and hugely compelling. We need more people like Donnetta to get these important issues heard.
Kristin Marie Anderson, Global Business Development Director at Omnicom Media Group Worldwide
Donnetta is one of today’s most tenacious and dedicated PR pros I’ve had the pleasure to work with. She has terrific energy and a relentless focus on making the right connections for her clients. Not content with publicity for publicity’s sake, every contact Donnetta makes is intended to build relationships and drive business growth.
Maggie Berry, Executive Director for Europe at WEConnect International
Donnetta is a #socialpr guru and has been successfully supporting our communications on Twitter. Our follower numbers have been increasing steadily and she’s been helping us to have great engagement with a wider Twitter community than we’d reach (or even find) on our own. She’s always pushing our social media boundaries and keeps us in the loop with new online innovations. She’s a valuable part of our team and I’m really pleased to have her working with us!
Lori Randall Stradtman, Best-Selling Author, International Online Reputation Expert
Donnetta is a tireless, inspired, trustworthy, and savvy public relations professional. Her network of PR professionals, both in the New York City area and online, is impressive.
Jonathan Salem Baskin, Informed & Inspired Voice on Innovation
I’ve worked with Donnetta on developing brand positions and engaged communities for commercial and non-profit clients. She has shown an incredible, consistent, and valuable combination of skills: deep knowledge of social media, informed judgment, boundless energy, and enthusiasm, as well as a true moral compass. I would work with her again in an instant.
Jeanne Mariani Sullivan, Founder & Chief Inspiration Officer – Sullivan Adventures
Donnetta is tireless, clever, and knowledgeable about social media and where it’s headed. She understands the big picture and the nuances of the social-media labyrinth. She achieves success campaign after campaign.