We build social media movements.
Worldwide experts in the social web
Headquartered on Madison Avenue in New York, NY
We curate campaigns across every major networking platform
And manage them from end-to-end with custom analytics

Who We Are

We’re a trusted adviser to famed scholars, the worlds’ leading speakers, global change agents, heads of industry, and inspired business leaders. They all thrive and cultivate more conversations through our social system, creating social architectural marvels. We have generated over 5.8 billion impressions to date for over 200 professional and corporate brands and 100 events.

Our one-of-a-kind online “Peer-to-Peer” community has inspired leaders to join the social conversation from all areas of influence. Here, reputation flourishes inside the cultivated social channels that our thriving ecosystem exclusively offers to the world’s key leaders. Orchestrated “moments in time” alongside trusted curated conversations are built around relevant topics and interests that create a unique “hand-crafted” level of social engagement.


Social Messaging Campaigns

We utilize our network of influencers, spanning industries, countries, global leaders and leading-edge social evangelists to build individual, corporate, and brand messages in an authentic way. Our customized communities rapidly build conversations around a cause, event, or brand initiative. The conversations and relationships are sustainable and quantifiable with multiple techniques we’ve perfected, including our hashtag marketing and social tracking software. We have generated nearly six billion impressions to date for more than 200 professional and corporate brands and over 100 events.

Global HR Social & Stakeholder Ecosystems

We work with speaker bureaus, authors, brands, entertainment brands and events. We leverage our various social influencer networks to create and manage a client’s own social media community of highly engaged, active visitors. The owned aspect allows us to dig much deeper into follower’s profiles and understand what they engage with and what they care about in the world. This provides critical data points to connect them with other like-minded people.

Social Strategy & Direction Consulting

We are skilled in assessing how careful social usage can help leverage human capital assets in global companies and drive strong employee loyalty and retention. We provide strategy and programs that are critical to a company’s interaction with its employees, including building employee morale, or educating employees about the personal and corporate value of authentic social practices and company branding.

Influencer & C-Suite Executive Social Branding

We also specialize in developing influence for CEOs and the C-suite via personal digital branding, by placing executives at the center of digital conversations in their respective industries and markets. That can add significant value and helps expand their stature, their personal brand and market value, and their company brand in today’s new social business economy.

Customized & Branded Twitter Chats
Social & Interactive Touchcast Video Services

Our Architects

  • Donnetta Campbell
    Donnetta Campbell Founder & CEO

    Donnetta is renowned as a social media innovator for the “digital influencer” age. She oversees each unique client build and designs all social public relations, SocialSurround, and event orchestration platforms. She developed and conducts a powerful peer-to-peer influencer leadership ecosystem, which is fueled by over 100 top influencers. That allows clients to access top-level ecosystems and obtain a deep and expansive reach into key networks. Her one-of-a-kind online peer-to-peer community has inspired leaders from all areas of influence to join the social conversation. She orchestrates real events on the social stage by developing conversations built around relevant topics and interests to create unique social engagements. Donnetta is an adviser to distinguished scholars, high-profile global speakers, change agents, industry heads, and business leaders. She has generated over 5.8 billion impressions to date for over 200 brands and 100 events.

    She has delivered successful corporate communication campaigns, human rights campaigns, and crisis management resolutions. She holds numerous board positions, including seats on the Global Diversity Leadership Exchange, Friends of the United Nations (U.N.), Global Partnership Forum, Impact Leadership21, CityKids, and Games for Change Foundation. She is an official knowledge partner with The Guardian Newspapers SDG Leadership platform. She has also created the social media campaign for Oxford University’s Power Shift Forum, sponsored by MasterCardWorldWide, and other multinational corporations.

  • Jackie Bigford
    Jackie Bigford Co-Founder, Systems & Analysis

    Jackie leads the high-profile SocialSurround Branded Campaign’s daily activities and handles systems and analysis with significant social media execution and orchestration experience, particularly with high-profile clients, large ecosystems, and events. She has expertise in search engine optimization and creating technology toolkits customized to client needs. Jackie knows how to connect brands to advocates that fuel our social media campaigns. She brings together the right influencers, technology and messaging, resulting in customized and powerful strategies to create impressive impressions. She created our one-of-a-kind social media methodology and multi-stakeholder social toolkits. She is a passionate and respected online advocate for many causes and her models align relevant partners in our projects. Jackie has been a partner at three social media companies and served as social media director for the Global Village Champions Foundation and Project Forgive. She also served as national trainer and recruiter for Sparks Events Marketing Company.

    Jackie has been recognized by the UN World Food Program for her online work as a hunger advocate and was nominated by her peers for the prestigious “Shorty Awards” placing 3rd in the Green category. She has been featured in the Huffington post series “Twitter Powerhouses” and Bit Rebels named her “Top 75 Women on Twitter”. “.. Uses her influence to make an impact, moving humanity in a positive direction and embracing the very best… style is instantly recognizable, and she exudes confidence and humility …she knows how to make others around her feel special.”

  • Maria D’Albert
    Maria D’Albert COO & Marketing Strategy

    Maria D’Albert is a senior digital/data product development leader and marketing strategist. She brings over 15 years of experience bringing digital products to market and driving business transformation: leveraging platforms & data to address business and social needs, reaching new channels and markets globally.

    Working for MasterCard, TravelClick, American Express and with startups, she has conceptualized, planned go-to-market and managed global digital and business intelligence products, serving large brands and small business, using big data of the payments industry, and of travel bookings. As VP, Product Architect at MasterCard Advisors Information Services, she pioneered launch of a global business intelligence product focused on small business.

    She has served in staff and consulting roles with digital startups and nonprofits. Recent client work includes: Defining virtual payments B2B partnership strategy for American Express; developing earned social media strategies for causes, and companies such as PwC and SAP with TheSocialArchitects; and working with YesSheCan Inc, StartupBootcamp – Fintech, Iva Kaufman Associates, and NYPAY to define and promote digital product strategies which increase inclusion in financial access, entrepreneurship, and employment. She began her career in advocacy and communications for the UN and in the humanitarian response sector.

    She holds an MBA from NYU Stern School of Business, and BA in History & French from Vassar College. She is an adjunct Professor at Mercy College, Graduate Business School, teaching Introduction to Managerial Analytics.

  • Dana Conroy
    Dana Conroy Chief Storyteller

    Dana is a social and digital media communications professional with 25 years experience as a journalist and producer in network television news and entertainment. She was a coordinating and field producer for NBC News on broadcasts including NBC Nightly News, The Today Show, and Dateline, based in New York City. She was coordinating producer for NBC’s Ground Zero coverage in the immediate aftermath of the 9/11 attacks, broadcast producer for the follow-up live anniversary and family memorial coverage, and was on-site producer covering the subsequent debates involving Iraq and Afghanistan at the United Nations. She was previously a producer at ABC News in Chicago for World News Tonight, Good Morning America, and Nightline. She covered general assignments including multiple U.S. presidential political conventions and campaigns, medical and financial stories, and breaking news at both networks. Dana also worked as a producer for The Oprah Winfrey Show in Chicago, IL, reaching a global audience of 25 million daily viewers. She has also managed social media for off-Broadway theater productions.

    Most recently, Dana has worked for Human Rights Watch (HRW), one of the world’s leading non-profits fighting human rights abuses. Her primary role at HRW has focused on advocacy and development projects with the organization’s New York City (NYC) Executive Committee, and has included driving social strategy. Dana has served on the boards of the New York Children’s Museum; the Chicago Children’s Museum; and Chicago’s Juvenile Protective Association, the original Jane Addam’s Hull House, working on behalf of children and families in crisis. She has been involved in fundraising efforts for Walkabout Foundation, trekking 80 miles in five days on the Camino de Santiago de Compostela. She has chaired multiple fundraising events for non-profits and schools, including NYC’s Collegiate School, The 92nd Street Y School, Chicago’s Latin School and St. Chrysostom’s School.

  • Kathleen Kiley
    Kathleen Kiley Video & Interactive Content

    Kathleen has been a journalist for over 20 years. She began her career on Wall Street, writing for Investment Dealers’ Digest, reporting on mergers and acquisitions and initial public offerings (IPOs). She has written for national publications, including The New York Times. She was part of the start-up team that launched an industry news site for KPMG, positioning the global firm to incorporate digital communications into its strategic plan. While launching the Insiders, Kathleen attended New York University’s new media program (ITP), where she studied interactive storytelling and documentary filmmaking. Prior to becoming a business journalist, she was a business analyst for data analytics firm Dun & Bradstreet.

  • Avery M. Blank
    Avery M. Blank Impact Strategist & Policy

    Avery Blank strategizes with individuals and organizations worldwide to help them attain their business, leadership, career, and policy goals. Bloomberg Law, Stanford Law, the National Association of Women Lawyers, and the Maryland Daily Record have recognized Blank for her work in strategy, women’s leadership, and policy. She has worked in the public sector at all levels of government including experience at the Executive Office of the President of the United States, the private sector at Johnson & Johnson, and non-profit consulting with the University of Maryland Center for Health & Homeland Security. Blank’s writing has appeared in journals and publications, including The Washington Post, Forbes, TIME, Fortune, Fast Company, LeanIn.Org, and Levo League. She speaks on many issues, including women’s leadership and equality, business impact, millennial engagement, strategic positioning and thought leadership, career advancement, social media presence and influence, gender policy, and political engagement. Blank has spoken at the U.S. Department of State, Oxford University’s Power Shift Forum, and Women in Strategy Summit; for the American Bar Association and Harvard Law School; and trained women lawyers and law students at the Ms. JD Conference. She is a Board Member with the American Bar Association’s Legal Career Central and a member of the Editorial Board of the Public Lawyer. Blank sits on the Advisory Council with The Wilson Center’s Women in Public Service Project. She is a Tribeca Disruptor Innovation Fellow and SheSource Expert with the Women’s Media Center. Blank graduated as a Rose Zetzer Fellow with a J.D. from the University of Maryland School of Law and holds a B.A. in English and Spanish from Colgate University.

  • Lisa Goldman Forgang
    Lisa Goldman Forgang Audience Development

    Lisa’s social passion started as Chief Policy Officer of More Perfect Union / TheChisel.com, a online social media company designed to change the political discourse in our country with bipartisan solutions to pressing national and global problems. She leads the company’s partnership development activities with think tanks, public policy organizations, and academic institutions; partners with experts from these organizations to develop joint public policy proposals; and works with TheChisel team to make the proposals accessible, easy-to-understand, and engaging for the general public.

    Lisa has an extensive background in marketing, customer experience, strategic alliances/partnership marketing, and loyalty/membership programs from Citi, The Walt Disney Company, and Barnes and Noble. She was Vice President of Strategic Alliances and Partnership Marketing at Citi Cards; Director of Member Acquisition, Retention, and Program Development at Barnes & Noble; and Director of Subscription Marketing at Disney Online. Lisa received both her BA and MA from Stanford and her MBA from Harvard Business School.

    Lisa is a board member and Vice President of Marketing & Membership of the Harvard Business School Women’s Association of New York. She was Vice President of the Harvard Business School Club of New York for eight years and is currently on the Leadership Committee for HBS Community Partners, leading teams of HBS alumni in pro bono consulting projects for local nonprofits. Lisa is also on the board of the Stanford Alumni Association of New York and was recently elected to Stanford Associates to honor her exceptional and sustained volunteer service to the university. She has been an active volunteer and lay leader with UJA-Federation for over twenty years and currently serves as a member of UJA’s Caring Commission and board member of UJA’s Women’s Executive Circle.

  • Trish Rubin
    Trish Rubin Relationships & Integrated Marketing

    As a respected educator and author, she helps clients apply social in new ways for their business needs. Trish works with businesses and not-for-profit clients, entrepreneurs, government agencies and educational entities. Her masterful relationship building across traditional and digital channels of communication distinguishes her consultancy. She keeps pace with the ever-changing big picture of new age messaging and the need for marketing and brand development in a digital age. Her latest book is co-authored with thought leader, Eric Sheninger, BrandED: Tell your Story, Build Relationships, Empower Learning [Wylie Jossey Bass/ April 2017].

    Trish’s passion lies in building strong relationships for her clients that power their communication efforts. She uses her integrated marketing skills to spark a network of clients using print, digital, social, video, and event platforms. Whether the mission is increasing visibility and market share, PR, promoting business through in-person or digital, mobile or social communications, Trish has a proven record of achievement.

    A Marketing instructor at Baruch College, her educator’s fervent attention helps her to create objectives that target her client’s goals. At the intersection of business and education, she builds brand Image, Promise and Result. A satisfied client’s phrase is her tagline, “All Roads Lead to Trish!” To further assure the performance of the next generation, Trish consults internationally in the area of global student development. She is a member of the Baruch College Executives on Campus Advisory Board and mentors college students in New York City.

  • Molly Cantrell-Kraig
    Molly Cantrell-Kraig Social Content

    According to a national study, the number one reason welfare to work programs fail is lack of reliable transportation. Herself a former single mother, Cantrell-Kraig established Women With Drive Foundation in order to build a collaborative solution to systemic generational poverty with a focus on providing not only the missing element of transportation, but the necessary component of process and structure for the participants they serve.

    Profiled by The Christian Science Monitor and listed among the CNN10: Visionary Women, and featured as one of 32 global influencers in Social Media and Inspirational Leadership by the Huffington Post in February 2013, Cantrell-Kraig moved to Chicago in order to learn how to scale their organization nationally. Winner of one of three UberVENTURE awards for business given during TechweekCHI 2015, and ranking among the top 2.5% of pitches submitted, Women With Drive Foundation seeks to iterate their model here in Chicago to meet their goal.

    Also a speaker covering topics as varied as building relationships between entrepreneurs and the media, women, poverty, social entrepreneurism, tech and impact investing, Cantrell-Kraig has appeared as either a speaker or panelist at NextGen:Charity in New York City; TechWeek Chicago and Pitch Week, Chicago. She was invited to attend the United State of Women, held in June 2016 and convened by the White House, as a Nominated Changemaker.

    Her ebook, Life in the Driver’s Seat, Women With Drive and Beyond, a collection of stories of how Women With Drive Foundation came to be and advice for entrepreneurs of all kinds, is available on Amazon, Kobo Books, iBooks and Barnes and Noble..

    Cantrell-Kraig has been profiled by The Shriver Report, the Women’s Media Center in Washington, DC, Women’s World Magazine and Autobody News. Women’s World, the Chicago Tribune, WGN Radio and and most recently on ABC7Chicago. You may find Cantrell-Kraig on Facebook or Twitter


A few select companies who put their trust in us.


More Featured Testimonials

  • Donnetta is one of the most inspiring, creative-thinking, and connected people I know. In a word, she is a force. As founder of TheSocialArchitects, she created an amazing mechanism to fuel social conversations for executives in ways that feel authentic, profound and super relevant in today's climate. As a member of her advisory board, she never fails to come to the "table" with energy, and brilliant ideas.

    Abigail Posner
    Abigail Posner Head of Strategic Planning, Google
  • Donnetta has worked with me on social media strategy and execution. She is a strategist as well as being able to roll up her sleeves and execute. She is a trusted advisor and someone who brings a strong list of clients and partners whom she has built into a functioning and mutually beneficial network.

    Jon Patricof
    Jon Patricof President at New York City Football Club, LLC
  • Donnetta blends PR, social, strategy, and exponential network building like no one else.  Being part of her world, working with her at Innovation Excellence and RELEVENTS, and seeing the results happen is a privilege. She is my trusted advisor and go-to person for relevant PR and social.

    Julie Anixter
    Julie Anixter Executive Director at AIGA
  • Donnetta is a passionate, driven, and pro-active professional. Her incredible energy and dedication to her work are unparalleled. During my time at Google, I was lucky to work with her and witness her deep knowledge of the social media space, as well as her strategic approach to online marketing. I highly recommend Donnetta and TheSocialArchitects if they are looking to win in social media and web marketing.

    Georgia Dienst
    Georgia Dienst Program Lead / Google X
  • I found Donnetta to be a miracle worker who increased my Twitter following five-fold in less than three weeks. She is tireless, well connected, and very persuasive. One of her greatest gifts is convincing busy people to do things they didn't think they'd had time to do by appealing to the importance of the causes she embraces. Donnetta has made me a true believer in the importance of social media.

    Gary Rivlin
    Gary Rivlin Writer
  • As a "quiet" agency asset, Donnetta has proved (time after time) an incredible resource from media strategy to media pitching. My previous firm, Robinson, Lerer & Montgomery (a top strategic firm) was very pleased with every project she worked on. She covered the media work for years for Pfizer (Corporate Communications/CEO media work) and the client was always happy with the process and results. From press conferences to delicate media situations -- her keen instinct and solid results with crucial editors, always made the agency look good. I am now at Hill & Knowlton running the NY media team, I use Donnetta's services frequently and will be happy to discuss her as a reference. There aren't many freelancers you can have total confidence in and that can handle the work on or off premise - this is one of the BEST. Ken Lerer, a partner at RL&M said everything she worked on "turned to gold". In my experience, he was right. You can't get a better media partner or consultant.

    Mary Jane Walker
    Mary Jane Walker EVP, Corporate Healthcare at Weber Shandwick
  • Donnetta is a networker par excellence. She's a digital expert and shares her knowledge and grows the economic community for women entrepreneurs driving opportunity and opening doors for all.

    Sue Lawton, MBE
    Sue Lawton, MBE Global Expert on Women and Enterprise
  • Donnetta is an exceptional publicist and public relations phenomenon. I have worked with her on many projects and have found her planning, preparation and ability to get the job done under pressure, yet still maintain and deliver high-quality work. I had the privilege to work for the late-great-legendary publicist Lee Salters for several years. I can state without reservation that Donnetta is this generation's female Lee Salters.

    Wayne Soares
    Wayne Soares President at Jess Productions, Actor, Author, Motivational Speaker
  • Donnetta is a next-level social media influencer whose digital engagement models are reshaping the future of interaction, conversation, and action, both online, and in real life.

    Robin Verges
    Robin Verges Senior Vice President / Rubenstein Associates
  • Donnetta is an amazing woman who works tirelessly for her business partners and clients.  She is a master at bringing like-minded people together for networking and business opportunities. Donnetta is helping to lead the charge and bring clients into the next generation of successful marketing and communication initiatives. I highly recommend working with Donnetta.

    Meg Columbia-Walsh
    Meg Columbia-Walsh Global Lead Digital Transformation / Cognizant
  • Donnetta's a brilliant publicist! She's very smart about understanding why a certain story is important and helping her clients bring all the right facts and information to the fore. I always enjoy working with her!

    Maureen Farrell
    Maureen Farrell Reporter / The Wall Street Journal
  • Donnetta is a smart and strategic marketing guru. She has an excellent grasp of branding, digital content, and social media. She is usually in front of the next innovation and is a strategic and passionate connector of people and brands for good causes. She is authentic and genuine in her deals and a warm and generous collaborator with a wide network.

    Carolyn Hardy
    Carolyn Hardy UN Trust Fund to End Violence Against Women
  • Donnetta is a true expert in social media strategies and building global communities online. She has helped us build our social media presence through targeted campaigns on Twitter, Facebook, and LinkedIn. Donnetta works very fast and her results are outstanding. Within a couple of months, we increased our followers on Twitter nearly five-fold and we’re still growing, because she builds strong partnerships with the right influencers.

    Anne Ravanova
    Anne Ravanova Founder & CEO Global Invest Her / TEDx Speaker / Women's Advocate
  • Donnetta is amazingly savvy at developing global strategies. She clearly sees linkages across sectors, and knows how to package form and substance - a rare quality. Moreover, she has a great personality.

    Amir Dossal
    Amir Dossal President & CEO, Global Partnerships Forum
  • Donnetta is a constant source of inspiration. I connected with her through my work as a Private Sector Advisor at CARE International, where I was focusing on women's economic empowerment. I was impressed by her ability to rise above generalities about women's empowerment and frame the issue in a way, which was clear, engaging, and hugely compelling. We need more people like Donnetta to get these important issues heard.

    Alexa Roscoe
    Alexa Roscoe Consultant, Innovation & Private Sector Development
  • Donnetta is one of today’s most tenacious and dedicated PR pros I've had the pleasure to work with. She has terrific energy and a relentless focus on making the right connections for her clients. Not content with publicity for publicity's sake, every contact Donnetta makes is intended to build relationships and drive business growth.

    Kristin Marie Anderson
    Kristin Marie Anderson Global Business Development Director at Omnicom Media Group Worldwide
  • Donnetta is a #socialpr guru and has been successfully supporting our communications on Twitter. Our follower numbers have been increasing steadily and she's been helping us to have great engagement with a wider Twitter community than we'd reach (or even find) on our own. She's always pushing our social media boundaries and keeps us in the loop with new online innovations. She's a valuable part of our team and I'm really pleased to have her working with us!

    Maggie Berry
    Maggie Berry Executive Director for Europe at WEConnect International
  • Donnetta is a tireless, inspired, trustworthy, and savvy public relations professional. Her network of PR professionals, both in the New York City area and online, is impressive.

    Lori Randall Stradtman
    Lori Randall Stradtman Best-Selling Author, International Online Reputation Expert
  • I've worked with Donnetta on developing brand positions and engaged communities for commercial and non-profit clients. She has shown an incredible, consistent, and valuable combination of skills: deep knowledge of social media, informed judgment, boundless energy, and enthusiasm, as well as a true moral compass. I would work with her again in an instant.

    Jonathan Salem Baskin
    Jonathan Salem Baskin Informed & Inspired Voice on Innovation
  • Donnetta is tireless, clever, and knowledgeable about social media and where it’s headed. She understands the big picture and the nuances of the social-media labyrinth. She achieves success campaign after campaign.

    Jeanne Mariani Sullivan
    Jeanne Mariani Sullivan Founder & Chief Inspiration Officer / Sullivan Adventures
  • Donnetta is absolutely brilliant. She is a true social media superstar, and if you think the word "influencer" is made up, then you haven't met Donnetta. Her professionalism, skill, and dedication to excellence are unparalleled. As a marketer, she can take just about any campaign and turn it into a cultural movement. This may sound unbelievable, but she has this uncanny ability to create meaningful human connections that transcend.

    Josh Machiz
    Josh Machiz Director of Integrated Marketing at Nasdaq

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