• Gina Ballenger
    Gina Ballenger West Coast Lead, Content Planning at Twitter

    As Sr. Content Planning Manager, Gina partners with the most prominent brands and creative agencies to help them build effective marketing strategies on Twitter. In this consultative role, she inspires and empowers brands and agencies to build their content strategies, and enhance content discoverability and engagement. Prior to joining Twitter, Gina led Enterprise Social Media Marketing for Wells Fargo where she built frameworks and managed teams to operationalize content strategies and execute integrated marketing campaigns. She spent the last two decades working in start-up environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of social. Gina was named one of the top 25 Digital Marketers of 2013 by BtoB Magazine and has presented at a variety of industry conferences and events. She believes that now more than ever, brands should leverage amazing content to transform followers, fans and friends into brand advocates.

  • Abigail Posner
    Abigail Posner Head of Strategic Planning at Google

    Abigail manages a Google team that inspires brands to be more progressive in the digital space. Her degree in Social Anthropology from Harvard University has provided her with the tools to examine culture, business, and technology, so she can help organizations better understand their collective impact on society and culture. She developed a discipline for a team of senior strategists inside Google’s ZOO – a global, creative think tank partnering with agencies and C-level marketers. Abigail and her team have developed strategic and creative brand solutions for the digital space for global brands such as Toyota, L’Oreal, and Nike. She is a sought-after speaker for organizations, including SXSW, Columbia University, Yale University, TED Talks, Google Think, and Cannes events. Abigail has been featured and quoted in publications including Business Insider, Huffington Post, and The Economist.  Here is one of Abigail’s discussions on how to engage an audience 365 days a year.

  • Linda Scott, PhD
    Linda Scott, PhD Professor Emeritus, DP World Chair for Entrepreneurship and Innovation, Saïd Business School, University of Oxford; Founder of The Double X Economy and PowerShift Forum

    PowerShift, is an Oxford Forum on the global economic position of women , regarding their roles as consumers, investors, and contributors to the world and local economies. Linda also created Double X Economy, a blog dedicated to making visible the considerable and interconnected economic activities of women. In addition, she blogs for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues. Further, Linda helped Goldman Sachs create its 10,000-Women entrepreneurship program in China. Linda has also worked with the Oxford Centre for Entrepreneurship and Innovation and the Skoll Centre for Social Entrepreneurship at Oxford University.

  • Julie Anixter
    Julie Anixter Executive Director for AIGA, Author, Speaker, Designer

    Throughout her career, Julie has helped organizations and clients anticipate disruption and develop strategies to adapt to the changing world. She has worked with corporate turnaround guru Tom Peters. She is currently working in industry sectors such as the U.S. military, healthcare, and manufacturing to implement innovative solutions to improve operational efficiencies. Julie is the co-author of three books; her fourth one is on courage and innovation. She is the managing partner at Innovation Excellence, the largest crowd-sourced innovation blogging and learning community. In addition, she is the executive in residence at the Disruptor Foundation, a nonprofit aimed at raising the awareness about disruptive innovation theory.

  • Beth Haggerty
    Beth Haggerty Co-Founder Parity Partners

    Beth is a veteran digital media executive and serial entrepreneur who has managed and built global divisions and companies in the digital, television and e-commerce sectors. Prior to co-founding Parity Partners, Beth was CEO of WeAre8, a next-generation video platform for creators of content. Prior to WeAre8, she founded Ology, a social network that connected people with shared passions and interests. The company reached 25 million unique monthly users. Beth served as COO of IAG, an innovative cross-platform advertising measurement company that was acquired by Nielsen and operates as IAG/Nielsen today providing invaluable data and insight into their marketing performance. Prior to IAG, Beth served as founding CEO of Live Advice, an expert social network where she built, managed, and sold the company in three years to Ingenio Corporation, and that combined company was acquired by AT&T Corporation.
    Prior to IAG, Beth served was an officer and Senior Vice President of Worldwide Sales and Business Development at Infoseek Corporation, which was acquired by the The Walt Disney Company. During her nearly four-year tenure, the company grew from $18 million to $185 million in revenue. Beth stayed at Disney and served as senior vice-president of worldwide sales for the company’s digital properties, including Go, ESPN, ABC, ABCnews, and worked with several Disney Interactive properties.
    Beth served on the first IAB Board and has been named both a “Top 20 Interactive Executive” and a “Women To Watch” by Advertising Age.

  • Lisa Petrilli
    Lisa Petrilli CEO of C-Level Strategies, Inc

    Lisa is passionate about visionary leadership and true empowerment. As an executive at Baxter Healthcare, Lisa moved up the corporate ladder to ultimately run a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. When faced with a PR challenge by Greenpeace, she led a team that created a solution so unique and environmentally friendly that she presented it on behalf of Baxter to a United Nations Environmental Conference in Geneva, Switzerland.

    Named #11 on Forbes’ list of Top CMO’s based on social influence, Lisa is also well-known in the leadership blogging space for her Visionary Leadership Blog, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. She is a frequent contributor to the Harvard Business Review, and has been featured in The New York Times, Wall Street Journal, Entrepreneur, Huffington Post, The Globe and Mail, The Financial Times, to name a few. Her eBook, “The Introvert’s Guide to Success in Business and Leadership,” became an Amazon “Hot New Release” on Cyber Monday, 2011, outselling Richard Branson’s newest book for a time. The book inspired her Harvard Business Review blog post, “An Introvert’s Guide to Networking.”

    Lisa excels at creating collaborative training initiatives in the areas of social media, social strategy, content development, and marketing to help companies and C-level executives authentically increase their corporate value and personal brand and implement Herculean initiatives.