Lisa is passionate about visionary leadership and true empowerment. As an executive at Baxter Healthcare, Lisa moved up the corporate ladder to ultimately run a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. When faced with a PR challenge by Greenpeace, she led a team that created a solution so unique and environmentally friendly that she presented it on behalf of Baxter to a United Nations Environmental Conference in Geneva, Switzerland.
Named #11 on Forbes’ list of Top CMO’s based on social influence, Lisa is also well-known in the leadership blogging space for her Visionary Leadership Blog, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. She is a frequent contributor to the Harvard Business Review, and has been featured in The New York Times, Wall Street Journal, Entrepreneur, Huffington Post, The Globe and Mail, The Financial Times, to name a few. Her eBook, “The Introvert’s Guide to Success in Business and Leadership,” became an Amazon “Hot New Release” on Cyber Monday, 2011, outselling Richard Branson’s newest book for a time. The book inspired her Harvard Business Review blog post, “An Introvert’s Guide to Networking.”
Lisa excels at creating collaborative training initiatives in the areas of social media, social strategy, content development, and marketing to help companies and C-level executives authentically increase their corporate value and personal brand and implement Herculean initiatives.