Recognized globally as a pioneer in creating and building personal brands for top executives and leaders, Donnetta offers strategic and influential reach into key social networks. She has accelerated unparalleled social media growth for more than 1,000 global influencers by driving 19+ billion impressions through the unique, “people-engine” ecosystems she curates. She has built a purpose-driven community that facilitates stakeholder engagement and amplifies such engagement through 10+ integrated “Network Effect” models for top global brands. Her C-suite clients represent multinational brands such as IBM EMEA, Dow Jones, WSJ, TD Ameritrade, Sony Pictures, Microsoft, Google, SAP, Singularity Labs, Intrado, Amazon, AON Insurance, AT&T, Mozilla, Tribeca Enterprises, Interbrand, EY, PwC, IKEA, and NASDAQ, among many others.
Donnetta built her agency around her belief in the importance of leadership and legacy. Her agency’s social influencer models place preeminent executives in the center of today’s increasingly demanding marketplace and has proven effective through measurable results. Her mission is to educate about the enormous positive impact of social media, and to drive personal brands to new heights through her leadership and expertise.
Donnetta is returning for her 3rd appearance at Tech Up for Women and will be presenting in New York City and San Diego this year. LinkedIn has become the leading idea marketplace for top executives worldwide and many are eager to “Tech Up” their personal brands. To address this newfound demand, she is doing a fireside chat “Calling Remarkable Leaders: Rock Your LinkedIn Profile,” with LinkedIn’s Executive Track Senior Lead, Jillian Laks, to discuss LinkedIn’s strategic algorithms in an intimate conversation.
Two of her most popular sessions about #DecodingSocial include conversations like, “Baring It All: The Art of Social Influence,” with Google’s Director of U. S. Creative Works, Abigail Posner, and “Purpose-Driven Marketing for Brands,” with Twitter’s Senior Director of Brand Strategy, Gina Ballenger.
Donnetta was a featured curator and speaker at Harvard Business School Alumni Women’s Association’s Global Networking Event; featured guest on “The School of Influence Podcast” with Professor Amanda Russell and Neal Schaffer; and curriculum guest at Northwestern Kellogg School’s premier “Influencer Marketing Program.” She was a featured guest on popular business podcast “Voice of America” as an expert on the technology revolution. She has opened “Innovation Enterprises Brand Innovation Summits” around the globe for over 3 years.
Recently, she has spoken at United Nations ECOSOC Events, Advertising Week, National Retail Federation Digital Summit, Advertising Club of NY, Georgetown University, Oxford University, UCONN Business School, Tribeca Disruption Innovation Awards, MIPCOM in Cannes, SXSW, Conde Nast Pearl Awards Annual Event, CUNY Social Media Weekend, and Adweeks’ Social Media Week. In April 2022, Donnetta was selected as a judge for MIT’s Sloan Management School “Hack For Inclusion; Unlocking Human Capitol” event. She was also chosen as the Social Media Disruptor in Residence for the Disruptor Foundation and Tech Up for Women. Additionally, she was named “Knowledge Partner” of the Global Development Professionals Network for The Guardian News & Media and received The International Alliance of Women “World of Difference 100” award.
In her spare time, Donnetta provides customized educational workshops and was recently chosen to deliver a master class – “Transforming Corporate Marketing: How Peer-to-Peer Social Influencer Models Can Drive Winning Corporate Brands” – for a Social Media Week event. She is a regular contributor at Advertising Week #AWNewYork and presented at a Sold Out workshop for Harvard University NYC Alumni.
Donnetta’s numerous board positions include Global Diversity Leadership Exchange, U.N. Women NY Metro Chapter, Global Partnership Forum, Power Shift Forum, The International Women’s Forum, and Games For Change Foundation.
When TheSocialArchitects was launched in 2010, The Huffington Post was quoted describing the agency as, “an innovative, digital Media Agency led by Donnetta Campbell that translates ‘word of net’ onto a truly global stage.” Since then, Donnetta’s agency has been named one of the 25 Best Public Relations (PR) Startups in Connecticut of 2021 by Startupill.com.