Donnetta Campbell

Founder and CEO

Recognized globally as a pioneer in creating and building personal brands for top executives and leaders, Donnetta offers strategic and influential reach into key social networks. She has accelerated unparalleled social media growth for more than 1,000 global influencers by driving 19+ billion impressions through the unique, “people-engine” ecosystems she curates. She has built a purpose-driven community that facilitates stakeholder engagement and amplifies such engagement through 10+ integrated “Network Effect” models for top global brands. Her C-suite clients represent multinational brands such as IBM EMEA, Dow Jones, WSJ, TD Ameritrade, Sony Pictures, Microsoft, Google, SAP, Singularity Labs, Intrado, Amazon, AON Insurance, AT&T, Mozilla, Tribeca Enterprises, Interbrand, EY, PwC, IKEA, and NASDAQ, among many others.

Donnetta built her agency around her belief in the importance of leadership and legacy. Her agency’s social influencer models place preeminent executives in the center of today’s increasingly demanding marketplace and has proven effective through measurable results. Her mission is to educate about the enormous positive impact of social media, and to drive personal brands to new heights through her leadership and expertise.

Donnetta is returning for her 3rd appearance at Tech Up for Women and will be presenting in New York City and San Diego this year. LinkedIn has become the leading idea marketplace for top executives worldwide and many are eager to “Tech Up” their personal brands. To address this newfound demand, she is doing a fireside chat “Calling Remarkable Leaders: Rock Your LinkedIn Profile,” with LinkedIn’s Executive Track Senior Lead, Jillian Laks, to discuss LinkedIn’s strategic algorithms in an intimate conversation.

Two of her most popular sessions about #DecodingSocial include conversations like, “Baring It All: The Art of Social Influence,” with Google’s Director of U. S. Creative Works, Abigail Posner, and “Purpose-Driven Marketing for Brands,” with Twitter’s Senior Director of Brand Strategy, Gina Ballenger.

Donnetta was a featured curator and speaker at Harvard Business School Alumni Women’s Association’s Global Networking Event; featured guest on “The School of Influence Podcast” with Professor Amanda Russell and Neal Schaffer; and curriculum guest at Northwestern Kellogg School’s premier “Influencer Marketing Program.” She was a featured guest on popular business podcast “Voice of America” as an expert on the technology revolution. She has opened “Innovation Enterprises Brand Innovation Summits” around the globe for over 3 years.

Recently, she has spoken at United Nations ECOSOC Events, Advertising Week, National Retail Federation Digital Summit, Advertising Club of NY, Georgetown University, Oxford University, UCONN Business School, Tribeca Disruption Innovation Awards, MIPCOM in Cannes, SXSW, Conde Nast Pearl Awards Annual Event, CUNY Social Media Weekend, and Adweeks’ Social Media Week. In April 2022, Donnetta was selected as a judge for MIT’s Sloan Management School “Hack For Inclusion; Unlocking Human Capitol” event. She was also chosen as the Social Media Disruptor in Residence for the Disruptor Foundation and Tech Up for Women. Additionally, she was named “Knowledge Partner” of the Global Development Professionals Network for The Guardian News & Media and received The International Alliance of Women “World of Difference 100” award.

In her spare time, Donnetta provides customized educational workshops and was recently chosen to deliver a master class – “Transforming Corporate Marketing: How Peer-to-Peer Social Influencer Models Can Drive Winning Corporate Brands” – for a Social Media Week event. She is a regular contributor at Advertising Week #AWNewYork and presented at a Sold Out workshop for Harvard University NYC Alumni.

Donnetta’s numerous board positions include Global Diversity Leadership Exchange, U.N. Women NY Metro Chapter, Global Partnership Forum, Power Shift Forum, The International Women’s Forum, and Games For Change Foundation.

When TheSocialArchitects was launched in 2010, The Huffington Post was quoted describing the agency as, “an innovative, digital Media Agency led by Donnetta Campbell that translates ‘word of net’ onto a truly global stage.” Since then, Donnetta’s agency has been named one of the 25 Best Public Relations (PR) Startups in Connecticut of 2021 by

  • Jackie Bigford
    Jackie Bigford Co-Founder, Partner and Systems & Analysis Lead

    Jackie leads the high-profile SocialSurround™ Branded Campaign’s daily activities. She was key to the creation of our one-of-a-kind methodology and customized social toolkits. Jackie has designed and orchestrated compelling Twitter event campaigns, successfully achieving more than 18 billion impressions for clients. In addition, she has masterfully crafted authentic social profiles, driving increased engagement for over 500 c-suite executives and developed large social ecosystems in which she cross-pollinates posts with agility and expertise.

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    Search engine optimization is second nature to Jackie as is harnessing hashtags to real-time trends. Moreover, Jackie, is diligent about impact measurement, adeptly tracking each client’s social index, campaigns, and recommending new strategies when appropriate. Jackie has been recognized by the UN World Food Program for her online work as an animal rescue and hunger advocate and was nominated by her peers for the prestigious “Shorty Awards,” placing 3rd in the Green category. She has been featured in the Huffington post series “Twitter Powerhouses,” and Bit Rebels named her to the “Top 75 Women on Twitter”.

  • Kelly Ann Thorgramson
    Kelly Ann Thorgramson Founding Partner and EVP Specialty Services and Executive Team Management Director

    Kelly has more than 12 years of experience in global events and communications, working in London, New York, and Paris, respectively. Events ranged from presidential campaigns, corporate trade shows, non-profit fundraisers, conferences/ roadshows, award ceremonies, and tournaments. At TheSocialArchitects, Kelly has generated over 18 billion impressions and managed over 400 client events.

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    Passionate about International Relations, she has produced events for United Nations General Assembly Week for the past six years and manages our ongoing UN client base. Her expertise includes social media, digital marketing, event marketing, and data analytics. Even more important, Kelly is our in-house Volunteer Fire Department and has successfully resolved many agency-wide social media client challenges/fires with a steady hand.

  • Kathleen Kiley
    Kathleen Kiley EVP Client Services, and Group Managing Director Specialties

    EVP Client Services, and Group Managing Director Specialties – Editorial, Reports and Analysis. Kathleen creates strategy for and manages TheSocialArchitects’ global technology clients. She is key to the development of our unique cross-pollination model – a social driven “people engine” ecosystem – with TheSocialArchitects Founder, Donnetta Campbell.

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    A veteran journalist, Kathleen began her career on Wall Street, reporting on mergers and acquisitions and initial public offerings (IPOs) for Investment Dealers’ Digest. She has also written for NPR, The New York Times and The Telegraph on subjects ranging from technology and education to capital market issues. Kathleen was part of KPMG’s startup team that launched an industry news site, the Insiders, positioning the global firm to incorporate digital communications into its strategic plan. The readership for this high-profile project consisted of C-level executives, academics, and government professionals, totaling over 100,000 subscribers. Her business journalist experience combined with her former business analytics experience at Dun & Bradstreet provides our clients with an unmatched, in-depth level of trusted content creation and key analytical insights for TheSocialArchitects measurement and reporting processes.

  • Shannon Doubleday
    Shannon Doubleday EVP of Content and LinkedIn Strategy

    Shannon is a content and social media specialist with a 14+ year international career and a proven ability to create and deliver smart, personalized content across multiple platforms. Shannon is the former Global Head of Integrated Content Distribution for Bloomberg Media Group, where she led off-platform content creation, thought leadership, and distribution of breakthrough commercial media programs combined with digital distribution and paid media plans, in close collaboration with brand teams and agencies across the USA, EMEA, and APAC regions.

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    Shannon’s experience advising and educating internal teams on transition from traditional marketing methods to modern digital buying circles and customer relationship management gives her a depth of experience in social media and content strategies. Her previous work includes successfully establishing strategic content marketing plans at Euromoney PLC and CBS Interactive. She’s insatiably curious and combines her extensive social media industry knowledge with her strong editorial skills to achieve measurable outcomes. Shannon takes a deep dive daily into the optimal strategies for LinkedIn and Clubhouse social platforms for TheSocialArchitects clients.

  • Dr. Chitra Anand, PhD

    Chitra will be applying her extensive background in communications, digital marketing and strategic thinking for some of North America’s top Fortune 500 companies to amplify and accelerate TSA’s growth strategy and innovation efforts.

    Chitra’s executive experience includes roles as Chief Brand and Communications Officer for Microsoft Canada, Director of Marketing at TELUS Corporation, and Director of Operations at Open Text. During her time at Microsoft, Chitra developed the leadership team branding for the external market, including digital presences, thought leadership, and creating compelling brand personas.

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    She has helped some of North Americas’ top CEO’s become industry thought leaders by developing their voices and amplifying their innovative ideas. Projects she guided at Microsoft and TELUS have been awarded IABC Gold Quill Awards, Canadian Public Relations Society Awards of Excellence, the Corporate IT Hero award by the Information Technology Association of Canada and the Business for the Arts Awards.

    Chitra is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within an organization who possess an entrepreneurial spirit and drive innovation, creative thinking, and new ideas. She is the author of “The Green House Approach, How to Cultivate Deliberate Innovation in Organizations,” and her writing has also been featured in the Globe and Mail and the Huffington Post. She teaches at Humber and Sheridan College and is a sought-after keynote speaker on the topic of how to foster the spirit of entrepreneurship within organizations and how to stay on the cutting edge of market trends, technology, and consumer behaviour.

    Chitra also has been named as a “bridge builder” for women in tech by the A-list; a yearly publication that features 50 prominent Indo-Canadians who through various career and community efforts have helped foster relations between Canada and India.

  • Geoffrey Colon

    Geoffrey will be applying his communication design background from the agency world and his tenure at Microsoft to amplify and accelerate TSA’s thought leadership content design and amplification efforts.

    Geoffrey’s experience includes roles as Head of Brand Studio at Microsoft, VP of Digital Strategy at Ogilvy & Mather and Creative Director at 360i. Geoffrey is also the author of the 2016 book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins Leadership) where his hypothesis is we are moving into a world that will be dominated by creators using social media who will have power based on the currency of ideas and creativity.

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    He has helped many companies and their leaders use a combination of social media, creative assets and employee advocacy to drive business results. He was worked with a vast array of clients including IBM, American Express, Netflix, Spotify, Black Rock, UPS, History, A&E, WWE and Coca-Cola.

    A creator himself, Geoffrey is host of the weekly top 100 ranked management podcast Disruptive FM, creator and Executive Producer for web video series The Download, creator and producer of the Creative Studies newsletter on LinkedIn and contributor to Branding Strategy Insider. He is producer of the podcast Everything Is Better with Creators for Whalar and is launching a new podcast focusing on humans and technology with Google’s Abigail Posner titled Human Code. He is highly active on LinkedIn with over 200,000 followers and monthly shows about business culture.

    Geoffrey is at the forefront of the creator economy and its connection to thought leadership and business impact. He developed the annual Microsoft Consumer Trends Report that launched in 2018. He is a 2013 Cannes Lions Gold Award winner for his work on “The World’s Smallest Film” where he led the social media strategy and is a candidate for the 2022 Cannes Lions B2B Creative Award. The first year of the category.

    Geoffrey is very active on the global marketing conference circuit and has been quoted in various media outlets including The Los Angeles Times, WABC-AM, Cheddar TV, Forbes, Business Insider, AdWeek and Advertising Age.

  • Jama Temir, MBA, CMC, PMP
    Jama Temir, MBA, CMC, PMP Special Advisor Agency Growth and Innovation, Created Special Project Lead Digital Transformation, GTM and Commercialization, Member of the Board of Advisors for TheSocialArchitects

    Innovative and solutions-driven executive with 20+ years of experience leading global business development, digital transformation and channel management for an array of enterprise software, hardware, and service industry products and services. Applies a strategic and people-driven approach to align cross-functional and partner needs across ideation, design, adoption, scaling, and revenue generation of large-scale GTM programs and other global channel initiatives.

  • Dr. Anastassia Lauterbach, PhD
    Dr. Anastassia Lauterbach, PhD Special Advisor Agency Growth and Innovation, Created Special Project Board “Board of Director Strategies” and Member of the Board of Advisors for TheSocialArchitects.

    Drawing on her passion for mentoring (she has a world-renown reputation for inspiring others), her keen interest in the generative impact of social media, and her extensive experience as a Board member with solid governance experience in the US, UK and Germany, Anastassia has created a one of a kind “Board Advisory” offering for TheSocialArchitects’ clients.

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    Anastassia has served as an independent board member and/or advisor to such international companies as Dun & Bradstreet (US), easyJet PLC (UK), FrightOne (Russia), Diligent (US), Aircision (NL), Evolution Partners, TechCity (Germany), AgreeYa Mobility, Kaspersky Labs, Earlybird Ventures, Intel Communication, StarAlliance Technology, and Censhare AG (Germany), where she was Chairwoman of the Board.

    Anastassia is also a former executive with Qualcomm Inc., Deutsche Telekom AG, Daimler AG, Munich Re, and McKinsey. She is a technology strategist, founder, and author focused on Artificial Intelligence, Cybersecurity, and Corporate Governance. Experienced in CEO succession, taking a business private, and turning-around a legacy tech company. As a technology strategist possessing unique knowledge of the high-tech ecosystem, Anastassia is able to structure partnership agreements with global technology companies offering mutual advantage.

    Anastassia is a Professor of Artificial Intelligence at the XU Exponential University for Applied Sciences Potsdam and an author. She is leading author of  The Artificial Intelligence Imperative: A Practical Roadmap for Business (Praeger 2018), co-author of “The Law of Artificial Intelligence and Smart Machines” (American Bar Association, 2019), “China im Blickpunkt des 21. Jahrhunderts”, edited by Tobias Loitsch, Springer Gabler, 2019), and Technology Columnist for German Handelsblatt and Wirtschaftswoche.

    She is fluent in English, French, German, Russian, Serb & Croatian languages and conversational Italian, and is a much sought-after speaker in the global leadership arena.


  • Halley Platz
    Halley Platz VP Entertainment Client Services

    Halley translates her passion for entertainment and the arts to create a personalized service offering for our entertainment clients. She develops social media storytelling strategies and scripts to orchestrate social moments that build TSA’s top global brands into social media powerhouses.

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    She has worked as a content creator, social media curator, entertainment analyzer, producer, and performer/public speaker alongside such acclaimed writers as Emmy-nominated Bekah Brunstetter (This Is Us), JC Lee (Luce), and Yale Drama winner, Liliana Padilla (How to Defend Yourself), and worked with prestigious entertainment companies including Taco Nite Productions, Theatre Breaking Through Barriers NYC, Ojai Playwrights Conference, and Echo Theatre Company LA.

  • Albert Smith
    Albert Smith VP Community Builds

    Albert is the creator behind the Unofficial SXSW Guide, one of the most loved and well-known social guides for SXSW. Through expert business savvy and his ingenuity with social media, he generated a dedicated organic social following for the Guide of 120K and a marketing list of 70K subscribers. In addition, he built an affiliate company that conceptualized and executed multi-million-dollar experiential digital activations for major corporations, reaching an excess of 25MM impressions.

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    Throughout his 15-year career in music and tech, he has consulted for numerous startups, advising and developing GTM strategies with a strong focus on social presence. Albert’s recent experience includes work with Linkfire, a SaaS company, that leads a global smart link platform for music marketing, where he negotiated strategic international music partnerships and communications with major music streaming services including Anghami, Boomplay, and Claro Musica.

  • Eddie Bernard
    Eddie Bernard VP Integrated Digital/Social Strategist, Instagram Specialist & New Business Development Senior Director

    Eddie has built a talented and innovative career out of the early adoption of technology, integrating a data-driven approach to creating digital strategies that result in micro-targeted impressions and sales conversions. He has expertise in successfully planning and executing high-profile digital and event-marketing programs for Fortune 500 companies across sectors, including the automotive, consumer goods, and entertainment industries.

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    Before the social media landscape noticed the power of aligning with earned influencers, Eddie was integrating influencer marketing into his digital campaigns, building millions of followers across platforms for corporate brands and high-profile celebrities, with a particular focus on the 18- to 35-year-old demographic. His strategies and lessons learned can be applied across industries and demographics, including C-level executives.

  • Matthew Miller
    Matthew Miller Senior Account Executive
    Matt is a graduate from SUNY Oswego with a B.A. in public relations, focus on digital marketing, and a love of writing. Before joining TheSocialArchitects, Matt served as social media lead for his college, where he was able to gain valuable experience creating social media content, social media reports and content calendars.

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    In his role as Account Executive of SAP clients at TheSocialArchitects, he is bringing the highest level of care to client partners by bridging agency specialty teams to add a deep level of expertise to client projects where needed. His responsibilities include weekly content creation around key SAP initiatives, amplification across LinkedIn and Twitter, virtual event coverage and quarterly/event report builds.

  • Jon Miller
    Jon Miller Senior Account Executive

    Jon is a graduate of SUNY Brockport with a degree in Journalism and Public Relations. During his time in school Jon worked with the Rochester, NY city government and local charities to develop various forms of PR collateral. At TheSocialArchitects, Jon has worked closely with clients from Google, SAP and Intrado to write content, create and execute social media campaign strategies, and develop periodical reporting. In his free time he enjoys playing tabletop board games with his friends and competing in video game tournaments.