Nov 2021 Newsletter

Dear Friends,

TheSocialArchitects has been growing nicely in 2021, and we aren’t showing any signs of slowing down – thanks to the amazingly talented people that passionately work in our agency family. I am so grateful for all of them, and for all of you! Virtual networking, thought-leadership and purposeful brand building on social channels are no longer only for early adopters. We have the pleasure to work with global brands and businesses’ “brightest minds!”

Before I begin to share all of our exciting news, as a way of thanking you for always being so supportive, I want to invite you to attend (as my guest) this week’s Tech Up For Women event on Tuesday, November 16th. The event is live tomorrow but will also be available for at least 30 days on the website. It is well worth watching and let me know if you have ideas to be involved in the webinar series, the upcoming Berlin show and next year’s main show at NYC’s Javits Center. For access, please use the code “GUEST” when you check out at this link: As always, we appreciate you posting your favorite moments on social including #TechUpForWomen!

We hope you can join us as we return to the Javits Center for a full day of keynotes, fireside chats, and panels from some of the most incredible women inside and outside the tech industry. I’m delighted to be giving a keynote address right after the opening welcome from Tech Up founder, Dawn Pratt. Do not worry if you cannot attend in person, Tech Up will also be streaming live from New York’s Javits Center.

Here are three great reasons to attend #TechUpForWomen:

“One of the Top Five Most Inspiring Conferences.” – Forbes
“Top worthwhile conference for women in tech to attend in 2021.” –

CIO Online Magazine
“A 2021 Top Tech Conference for Women.” – The Virtual Crunch

Now for Our News @ TheSocialArchitects!

In the past several months, we’ve added four “game-changing” incredible senior leaders and advisors to TheSocialArchitects.

These include:

Dr. Chitra Anand as our SVP, Group Managing Director, Chief Growth Communications Officer and Digital Marketing Officer.

Chitra is a respected author and speaker in thought leadership, innovation and business. Chitra Anand is an award-winning communications & marketing executive. With over 20 years in the technology industry, she was the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation. Projects she guided at Microsoft and TELUS have been awarded IABC Gold Quill Awards, Canadian Public Relations Society Awards of Excellence, the Corporate IT Hero award by the Information Technology Association of Canada and the Business for the Arts Awards. Chitra is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within your organization who possess an entrepreneurial spirit, driving innovation, creative thinking, and new ideas.

She is a doctoral researcher, innovation & culture change keynote speaker, professor and writer. She has keynoted several events, AGM’s and conferences where her talks reveal how to foster the spirit of entrepreneurship within organizations, how to stay on the cutting edge of market trends, technology, and consumer behaviour. Her writing has been featured in the Globe and Mail and the Huffington Post and teaches several courses at Humber and Sheridan College.

Dr. Anand has authored a book; The Green House Approach, How to Cultivate Deliberate Innovation in Organizations which is now available on Amazon. The Green House Approach is now a required read for the Forbes School of Business MBA program.

Chitra is also a Special Advisor to our technology and corporate thought leadership clients.

Sue Sutton is our new SVP, Reputation, Cultural Builds & Strategy.

She has worked with Fortune 500 companies as well as innovative start-ups. We have worked for years with Sue (she was the lead communications strategist for one of our favorite SAP clients) and we felt she was one of the best communications advisors for SAP’s global leadership that we had the honor to work with. Her 11 years at SAP as a Global Communications Lead and Reputation Management Senior Leadership. Her skills are second to none in the following areas: Strategic communications professional with global experience driving communications initiatives for executive stakeholders and sharing compelling content to increase employee engagement and deliver business value. Skilled in brand and reputation management, people initiatives, business operations, crisis communications, change management, and transformation.

Dr. Anastassia Lauterbach as Special Advisor of Agency Growth and Innovation. Anastassia created our Board of Director Strategies and is a member of our Board of Advisors.

Dr. Lauterbach is also spearheading a powerful, new offering exclusive to our clients, The Board of Advisory Package for a handful of qualified business game changers. She is a former regional CEO with 4.6 bn EUR P&L, technology strategist, international Non-Executive-Director with experience in public and private companies in the US, UK, NL, Germany, and Russia, and a leadership coach working with CXOs in Europe and the US.

My ICT experience and academic credentials incorporate a strategic mindset, able to establish partnership agreements in different industries, and to identify opportunities for business development and revenue growth. A hands-on business leader, I have also provided support to substantial technology enterprises in advisory and non executive roles. Here are a few examples:

FrightOne NED, 2020 – Present
easyJet PLC. NED, 2019 – 2021
Censhare Chairwoman of the Board, 2018 – 2019 Dun & Bradstreet NED, 2013- 2019

Anastassia trains corporate boards of Fortune 500 companies in cybersecurity and data technologies and judges two international technology competitions focused on industrial internet, cybersecurity and communication technologies. She is a leading author for “The Artificial Intelligence Imperative. A Practical Roadmap for Business” previewed by Ian Bremmer and co-author of “The Law of Artificial Intelligence and Smart Machines” (American Bar Association, 2019. She teaches AI, Data, Digital Strategy and Business Ethics in the US, German and Austrian Universities and Management Schools.

Amanda Russell (MBA), a top influencer and a visionary in the influencer marketing industry, is the latest member to join TheSocialArchitects Board of Advisors.

Amanda directed and advanced marketing education by creating the first accredited influencer marketing curriculum (launched at UCLA and University of Texas where she currently teaches). Amanda is now teaching at Northwestern’s Kellogg School of Business. Her work will be the newest program in the highly regarded Emeritus MBA-level and executive certificate programs in collaboration with top universities from across the globe. Together with the #1 Ranked Marketing MBA Program Globally and the prestigious Emeritus Programs, she recently launched a first-of-its-kind Influencers Marketing Strategy course for Kellogg’s executive education series, which we were honored to be featured in the curriculum.

Russell advises some of the top companies in the world on influencer marketing including Lamborghini, Cedars Sinai and Lionsgate and speaks across the globe on influence and the future of marketing. Her latest book, The Influencer Code became the official resource to influencer marketing for college programs worldwide. Her international experience is vast and she has taught at some of the top schools in the world. TheSocialArchitects is excited to create new models with Amanda and see where this collaboration takes us as we move into 2022.

Each of these talented partners bring a unique focus to our strategic communications, thought leadership execution, social media strategy, and expertise in helping our clients target and obtain board positions, as well as helping companies with their diversity and equity strategy. I hope you get to connect with them at the Tech Up for Women Conference.

More Exciting News!

Last month, TheSocialArchitects had the honor of being the guest curator for Harvard Business School’s Annual Alumni Global Networking Event. Attended by over 100 women executives and leaders, I talked about how to create and build a social media presence. As a result of such a successful event, TheSocialArchitects will be creating, building, and curating an online community for Harvard Business School Alumnae worldwide.

I was also a guest on Professor Amanda Russell’s “The School of Influence” podcast. Amanda’s show covers and uncovers influencers who have extraordinary success stories to tell as to how they became an influencer and the impact it’s made on their life and business. I had a remarkable chat with Amanda and her co-host Neil Schaffer. You can listen to it here:

Amanda is one of the top voices in this space and she has just launched the Influencer Marketing Strategy Executive Education course at Kellogg School of Management. Amanda and Professor Mohanbir Sawhey will provide an insider’s view of how to become an influencer, offering real tools and tips, from finding and connecting with the right influencers, to learning how you can measure the strength of your campaigns.

(P.S. I’ll also be a featured guest in Amanda’s upcoming Influencer Marketing Strategy Executive Education course!)

This promises to be a really special program, and spots are already filling up. I’ve seen Amanda in action and you won’t want to miss this course. As a special offer, Amanda

and her team were kind enough to give me a code to share with my network. Be sure to use the code DONNETTA200 when registering for $200 dollars off your tuition fee. Register here:

Here are some of these write-ups about the course:

MarTech Series Poets and Quants

I look forward to seeing you at Tech Up for Women and in the upcoming Influencer Marketing Strategy Executive Education course!

In closing, I’d like to say how grateful I am for your trust and support along the way. It has helped us grow into an amazing agency that prides itself on maintaining a personal touch. It’s easy to set that touch aside when you’re growing so fast, but I believe that’s one of our biggest assets, besides the deep bench of talent we bring to the table to help you grow in social presence and influence. While we’ve all been through a difficult time with COVID-19, I believe by continuing to work together we will emerge stronger and create a better future for all.

Warmly, Donnetta

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