We grow and thrive through community. Today, when social distancing is critical to our health and wellbeing, we must build on new ways to connect and master the tools that have informed and entertained us for years. Twitter threads are the new water cooler talk. Authentic content is the new polished presentation. And Followers can be prospective clients, employees, coworkers or partners. So how do we break through the noise and harness the power of social media?

For leaders and members of the business community to communicate value and purpose to their desired audience, they need to grab attention, build engagement, inspire action and grow a movement. And they need to sustain that momentum.

In this series, you will learn how to foster your online brand, spark and sustain social movements, and fuel hashtag campaigns on Twitter, Facebook, Instagram and LinkedIn. The results from all this, the true power of digital, comes from detailed insight that leans into real time optimizations to better engage your audience.

OVERVIEW:
We live in a socially-driven culture. Today, technology enhances our abilities to connect with people on a deep and transformative level through the power of social media. Leaders have an opportunity to create strong and lasting communities, develop thought leadership, form relationships with key stakeholders, amplify their messages, and build personal and corporate
brands.

Your peers are on social media, sharing everything from #bestpractices to industry #trending topics. Overcoming their initial hesitancy, they have learned how to create a powerful and authentic voice to elevate their communities and ecosystems to the next level.

Session A: Building Your Personal Leadership Brand on Social

You can develop a personal brand based on purpose while reinforcing your corporate identity to drive prospective internal and external customers to a desired engagement. It’s not easy to do – especially when every non-marketer will ask for the next “viral” campaign or “buzzworthy” moment – but the results will be exponential and sustainable.

Session B: The Power of #SocialHR though Purpose-Driven Employee Teambuilding EcoSystems

LinkedIn conversations are 2021’s networking events. Social is a key cultural tool to create and illustrate positive and desirable working environments. Also, it’s a recruitment tool that can bring in quality talent that is vetted through peers and connected for continuing returns.

Session C: Optimize Your Toolbox by Mastering the Art of Social Speaking through LinkedIn and Twitter

Worry that social media will be a platform out of your purview? Perception is within a user’s control, and we can harness the effectiveness and practice of consistent social building to drive long term advocates, trust, conversation and fulfillment.

Session D: Creating Event or Project Momentum Hashtag-Driven Campaigns (Live or Virtually)

THIS WORKSHOP WILL TEACH YOU HOW TO:
● Take control of your social persona.
● Build your voice.
● Craft intentional messaging to motivate follower engagement.
● Organize and utilize a proactive network of storytellers.
● Engage the consumer mindset.
● Leverage what is most powerful, influential, and impactful.
● Understand social insights and what they mean for the future of marketing.

KEY PROGRAM TAKEAWAYS:
● Understand how top leaders use innovative social marketing for personal and corporate
advantage.
● Increase confidence in purposefully using social media.
● Expand your brand’s social and digital footprint.
● Build and/or deepen your own thought leadership and influencer programs through social.
● Explore creating content with a cause.
● Ignite influencers.
● Absorb teachings of social movements on Twitter, Facebook, and LinkedIn.