Amanda is a widely respected as a leader in business, professor, author, and accomplished marketing consultant. By the age of 32, she built and sold two thriving businesses. A former Olympic-level runner, her first company began with a fitness YouTube channel that she grew into one of the first digital fitness subscription programs. She went on to found a digital marketing company, the Interesting Agency, that specialized in the fitness industry and worked with some of the biggest names in fitness.
Amanda directed and advanced marketing education by creating the first accredited influencer marketing curriculum (launched at UCLA and University of Texas where she currently teaches). Amanda is now teaching at Northwestern’s Kellogg School of Business.
Her work will be the newest program in the highly regarded Emeritus MBA-level and executive certificate programs in collaboration with top universities from across the globe.
Russell advises some of the top companies in the world on influencer marketing including Lamborghini, Cedars Sinai and Lionsgate and speaks across the globe on influence and the future of marketing.
Her latest book, The Influencer Code became the official resource to influencer marketing for college programs worldwide.
Her international experience is vast and she has taught at some of the top schools in the world, including Harvard (ongoing visiting lecturer), Wharton School of Business, The University of Stockholm Business School, Stanford, The University of Cologne in Germany, New York University, HEC in Paris, and the University of Southern California,
She also serves as board member and advisory council to several global organizations including Lamborghini, The Andy Roddick Foundation, and The University of Richmond Business School.
In 2021 she launched the podcast ‘School of Influence,’ with the widely celebrated marketing scholar Neal Schaeffer.
Prior to joining Twitter, Gina led Enterprise Social Media Marketing for Wells Fargo where she built frameworks and managed teams to operationalize content strategies and execute integrated marketing campaigns. She spent the last two decades working in start-up environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of social. Gina was named one of the top 25 Digital Marketers of 2013 by BtoB Magazine and has presented at a variety of industry conferences and events. She believes that now more than ever, brands should leverage amazing content to transform followers, fans and friends into brand advocates.
Gina and TheSocialArchitects founder, Donnetta Campbell, frequently teach a popular workshop called “Purpose Driven Brand Building on Social Media” together.
Geoffrey will be applying his communication design background from the agency world and his tenure at Microsoft to amplify and accelerate TSA’s thought leadership content design and amplification efforts.
Geoffrey’s experience includes roles as Head of Brand Studio at Microsoft, VP of Digital Strategy at Ogilvy & Mather and Creative Director at 360i. Geoffrey is also the author of the 2016 book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins Leadership) where his hypothesis is we are moving into a world that will be dominated by creators using social media who will have power based on the currency of ideas and creativity.
He has helped many companies and their leaders use a combination of social media, creative assets and employee advocacy to drive business results. He was worked with a vast array of clients including IBM, American Express, Netflix, Spotify, Black Rock, UPS, History, A&E, WWE and Coca-Cola.
A creator himself, Geoffrey is host of the weekly top 100 ranked management podcast Disruptive FM, creator and Executive Producer for web video series The Download, creator and producer of the Creative Studies newsletter on LinkedIn and contributor to Branding Strategy Insider. He is producer of the podcast Everything Is Better with Creators for Whalar and is launching a new podcast focusing on humans and technology with Google’s Abigail Posner titled Human Code. He is highly active on LinkedIn with over 200,000 followers and monthly shows about business culture.
Geoffrey is at the forefront of the creator economy and its connection to thought leadership and business impact. He developed the annual Microsoft Consumer Trends Report that launched in 2018. He is a 2013 Cannes Lions Gold Award winner for his work on “The World’s Smallest Film” where he led the social media strategy and is a candidate for the 2022 Cannes Lions B2B Creative Award. The first year of the category.
Geoffrey is very active on the global marketing conference circuit and has been quoted in various media outlets including The Los Angeles Times, WABC-AM, Cheddar TV, Forbes, Business Insider, AdWeek and Advertising Age.
Innovative and solutions-driven executive with 20+ years of experience leading global business development, digital transformation and channel management for an array of enterprise software, hardware, and service industry products and services. Applies a strategic and people-driven approach to align cross-functional and partner needs across ideation, design, adoption, scaling, and revenue generation of large-scale GTM programs and other global channel initiatives.
PowerShift, is an Oxford Forum on the global economic position of women , regarding their roles as consumers, investors, and contributors to the world and local economies. Linda also created Double X Economy, a blog dedicated to making visible the considerable and interconnected economic activities of women. In addition, she blogs for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues. Further, Linda helped Goldman Sachs create its 10,000-Women entrepreneurship program in China. Linda has also worked with the Oxford Centre for Entrepreneurship and Innovation and the Skoll Centre for Social Entrepreneurship at Oxford University.
Emily launched Amazon Care’s marketing program from ground-up. Amazon Care is an app that enables users to connect with doctors, nurse practitioners and nurses virtually, 24 hours a day, via in-app chat or video. The services go beyond urgent care to include lifestyle and wellness coaching, sleep care, and preventative services such as immunizations, including pediatric vaccinations and COVID-19 vaccinations for those who are eligible. With a team of two, she built the marketing infrastructure, launched digital campaigns, and ran social media and email initiatives for this telemedicine program available to employers nationwide.
In 2014, Emily also founded the Women in Tech Campaign for All Women in Tech to raise awareness of the need for inclusion in technology. And she continues to oversee Women in Tech Campaign boasting over 100 women members from eight different countries. Emily designs and manages all online and offline events, including #TechisMore 100% digital events; targeted and acquired sponsorships from AOL, Mapbox, Nokia, and Cisco; and Inclusion Events, an in-person event series currently in New York City, Chicago and Washington, DC, that gives high-school students the training and skills to lead a conversation around diversity in tech.
Throughout her career, Julie has helped organizations and clients anticipate disruption and develop strategies to adapt to the changing world. She has worked with corporate turnaround guru Tom Peters. She is currently working in industry sectors such as the U.S. military, healthcare, and manufacturing to implement innovative solutions to improve operational efficiencies. Julie is the co-author of three books; her fourth one is on courage and innovation. She is the managing partner at Innovation Excellence, the largest crowd-sourced innovation blogging and learning community. In addition, she is the executive in residence at the Disruptor Foundation, a nonprofit aimed at raising the awareness about disruptive innovation theory.
Suzy is a charismatic Business Strategist & Technical Innovationist focused on Custom-Complex deals that have generated more than $2B in yearly global revenue. In her 30 years of global communications experience, she has demonstrated a proven ability to quickly establish and lead teams of key internal & external partners to understand market dynamics/business issues and formulate effective technical strategies and innovative solutions to reduce cost & increase productivity … in a fun way!
In her role at AT&T, Suzy provides technology and business consultation to AT&T’s top-tier clients, specifically strategic planning and advisory services in exploring the ‘art of the possible’! She leads transformative efforts in top Fortune companies faced with a myriad of multiple technology challenges such as business mobilization, regulatory compliance, and the demand to create business value out of the social media force field.
Head of People & Talent for CSM Sport and Entertainment, North America. She is an innovative People & Talent leader and valued senior management team member possessing a unique blend of expertise in developing the talent life-cycle, HR transformation, start-ups, Diversity, Culture, with extensive M & A experience. She has successfully led the HR and D &I efforts in some of the most visible brands in America. Her expertise expands various industries including, Entertainment, Production, Digital Media, and Finance.
She has worked directly for CEO’s in notable Fortune firms such as Viacom, Spelling Entertainment, UBS, and LFM – Atlanta Falcons Radio. She has led global teams for Showtime, MTV Networks, Nickelodeon, Viacom Radio, Big Ticket Television, Virgin Interactive, CBS and Paramount Pictures. Ci Ci has also held the elected position of President, Women in Film, Los Angeles, with 38 Chapters globally; and chaired strategic committees for the The Executive Leadership Council, based in Washington, DC. She has also penned her strategic vision of how to reap the bottom-line benefits of an inclusive workforce in, “The Handbook for CEO’s: Secrets to Diversity Success #P3 – People, Performance and Profits.
Natasha is a performance-driven, senior operations executive with comprehensive achievements across content, tech, product, people, finance and marketing disciplines, who thrives when spearheading creative solutions to big problems. She has significant experience working in large corporate environments as well as in turnaround, high-growth and entrepreneurial startup ventures. Natasha is exceptionally skilled at making complex/actionable assessments, managing large cross-functional teams, implementing agile processes, integrating leadership and product goals, operationalizing new tech, and creating clarity of pathways to achieve performance-based solutions.
Formerly as Head of Content Business and Operations for Bloomberg Media, Natasha’s responsibilities included transforming content and business operations whilst working with senior leadership to build a new B2B consultancy and marketing services group.
Additional interests include a fascination with the connections between professional achievement and endurance sports, as well as a passion for fueling in women’s careers via self-advocacy. Natasha is a sought after conference speaker and podcast host.
Lisa is passionate about visionary leadership and true empowerment. As an executive at Baxter Healthcare, Lisa moved up the corporate ladder to ultimately run a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. When faced with a PR challenge by Greenpeace, she led a team that created a solution so unique and environmentally friendly that she presented it on behalf of Baxter to a United Nations Environmental Conference in Geneva, Switzerland.
Named #11 on Forbes’ list of Top CMO’s based on social influence, Lisa is also well-known in the leadership blogging space for her Visionary Leadership Blog, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. She is a frequent contributor to the Harvard Business Review, and has been featured in The New York Times, Wall Street Journal, Entrepreneur, Huffington Post, The Globe and Mail, The Financial Times, to name a few. Her eBook, “The Introvert’s Guide to Success in Business and Leadership,” became an Amazon “Hot New Release” on Cyber Monday, 2011, outselling Richard Branson’s newest book for a time. The book inspired her Harvard Business Review blog post, “An Introvert’s Guide to Networking.”
Lisa excels at creating collaborative training initiatives in the areas of social media, social strategy, content development, and marketing to help companies and C-level executives authentically increase their corporate value and personal brand and implement Herculean initiatives.