• Amanda Russell, MBA
    Amanda Russell, MBA Director of The Center For Influence at The University of Texas at Austin, Professor of Northwestern University - Kellogg School of Management

    Amanda is a widely respected as a leader in business, professor, author, and accomplished marketing consultant. By the age of 32, she built and sold two thriving businesses. A former Olympic-level runner, her first company began with a fitness YouTube channel that she grew into one of the first digital fitness subscription programs. She went on to found a digital marketing company, the Interesting Agency, that specialized in the fitness industry and worked with some of the biggest names in fitness.

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    Amanda directed and advanced marketing education by creating the first accredited influencer marketing curriculum (launched at UCLA and University of Texas where she currently teaches). Amanda is now teaching at Northwestern’s Kellogg School of Business.

    Her work will be the newest program in the highly regarded Emeritus MBA-level and executive certificate programs in collaboration with top universities from across the globe.

    Russell advises some of the top companies in the world on influencer marketing including Lamborghini, Cedars Sinai and Lionsgate and speaks across the globe on influence and the future of marketing.

    Her latest book, The Influencer Code became the official resource to influencer marketing for college programs worldwide.

    Her international experience is vast and she has taught at some of the top schools in the world, including Harvard (ongoing visiting lecturer), Wharton School of Business, The University of Stockholm Business School, Stanford, The University of Cologne in Germany, New York University, HEC in Paris, and the University of Southern California,

    She also serves as board member and advisory council to several global organizations including Lamborghini, The Andy Roddick Foundation, and The University of Richmond Business School.

    In 2021 she launched the podcast ‘School of Influence,’ with the widely celebrated marketing scholar Neal Schaeffer.


  • Gina Ballenger
    Gina Ballenger Director, Brand Strategy at Twitter
    Strategic consultant and brand advocate. Gina advises the world’s biggest brands and creative agencies on their marketing and content strategies for Twitter. She helps brands find their storytelling superpowers through immersive planning sessions, 1:1 consultations, content audits and strategic frameworks.
    As Director of Brand Strategy at Twitter, Gina partners with the most prominent brands and creative agencies to help them build effective marketing strategies on Twitter. In this consultative role, she inspires and empowers brands and agencies to build their content strategies, and enhance content discoverability and engagement.
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    Prior to joining Twitter, Gina led Enterprise Social Media Marketing for Wells Fargo where she built frameworks and managed teams to operationalize content strategies and execute integrated marketing campaigns. She spent the last two decades working in start-up environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of social. Gina was named one of the top 25 Digital Marketers of 2013 by BtoB Magazine and has presented at a variety of industry conferences and events. She believes that now more than ever, brands should leverage amazing content to transform followers, fans and friends into brand advocates.

    Gina and TheSocialArchitects founder, Donnetta Campbell, frequently teach a popular workshop called “Purpose Driven Brand Building on Social Media” together.

  • Dr. Chitra Anand, PhD

    Chitra will be applying her extensive background in communications, digital marketing and strategic thinking for some of North America’s top Fortune 500 companies to amplify and accelerate TheSocialArchitects’ growth strategy and innovation efforts.

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    Chitra’s executive experience includes roles as Chief Brand and Communications Officer for Microsoft Canada, Director of Marketing at TELUS Corporation, and Director of Operations at Open Text. During her time at Microsoft, Chitra developed the leadership team branding for the external market, including digital presences, thought leadership, and creating compelling brand personas.

    She has helped some of North Americas’ top CEO’s become industry thought leaders by developing their voices and amplifying their innovative ideas. Projects she guided at Microsoft and TELUS have been awarded IABC Gold Quill Awards, Canadian Public Relations Society Awards of Excellence, the Corporate IT Hero award by the Information Technology Association of Canada and the Business for the Arts Awards.

    Chitra is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within an organization who possess an entrepreneurial spirit and drive innovation, creative thinking, and new ideas. She is the author of “The Green House Approach, How to Cultivate Deliberate Innovation in Organizations,” and her writing has also been featured in the Globe and Mail and the Huffington Post. She teaches at Humber and Sheridan College and is a sought-after keynote speaker on the topic of how to foster the spirit of entrepreneurship within organizations and how to stay on the cutting edge of market trends, technology, and consumer behaviour.

    Chitra also has been named as a “bridge builder” for women in tech by the A-list; a yearly publication that features 50 prominent Indo-Canadians who through various career and community efforts have helped foster relations between Canada and India.

  • Geoffrey Colon

    Geoffrey will be applying his communication design background from the agency world and his tenure at Microsoft to amplify and accelerate TSA’s thought leadership content design and amplification efforts.

    Geoffrey’s experience includes roles as Head of Brand Studio at Microsoft, VP of Digital Strategy at Ogilvy & Mather and Creative Director at 360i. Geoffrey is also the author of the 2016 book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins Leadership) where his hypothesis is we are moving into a world that will be dominated by creators using social media who will have power based on the currency of ideas and creativity.

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    He has helped many companies and their leaders use a combination of social media, creative assets and employee advocacy to drive business results. He was worked with a vast array of clients including IBM, American Express, Netflix, Spotify, Black Rock, UPS, History, A&E, WWE and Coca-Cola.

    A creator himself, Geoffrey is host of the weekly top 100 ranked management podcast Disruptive FM, creator and Executive Producer for web video series The Download, creator and producer of the Creative Studies newsletter on LinkedIn and contributor to Branding Strategy Insider. He is producer of the podcast Everything Is Better with Creators for Whalar and is launching a new podcast focusing on humans and technology with Google’s Abigail Posner titled Human Code. He is highly active on LinkedIn with over 200,000 followers and monthly shows about business culture.

    Geoffrey is at the forefront of the creator economy and its connection to thought leadership and business impact. He developed the annual Microsoft Consumer Trends Report that launched in 2018. He is a 2013 Cannes Lions Gold Award winner for his work on “The World’s Smallest Film” where he led the social media strategy and is a candidate for the 2022 Cannes Lions B2B Creative Award. The first year of the category.

    Geoffrey is very active on the global marketing conference circuit and has been quoted in various media outlets including The Los Angeles Times, WABC-AM, Cheddar TV, Forbes, Business Insider, AdWeek and Advertising Age.

  • Jama Temir, MBA, CMC, PMP
    Jama Temir, MBA, CMC, PMP Special Advisor Agency Growth and Innovation, Created Special Project Lead Digital Transformation, GTM and Commercialization, Member of the Board of Advisors for TheSocialArchitects

    Innovative and solutions-driven executive with 20+ years of experience leading global business development, digital transformation and channel management for an array of enterprise software, hardware, and service industry products and services. Applies a strategic and people-driven approach to align cross-functional and partner needs across ideation, design, adoption, scaling, and revenue generation of large-scale GTM programs and other global channel initiatives.

  • Dr. Anastassia Lauterbach, PhD
    Dr. Anastassia Lauterbach, PhD Special Advisor Agency Growth and Innovation, Created Special Project Board “Board of Director Strategies” and Member of the Board of Advisors for TheSocialArchitects.

    Drawing on her passion for mentoring (she has a world-renown reputation for inspiring others), her keen interest in the generative impact of social media, and her extensive experience as a Board member with solid governance experience in the US, UK and Germany, Anastassia has created a one of a kind “Board Advisory” offering for TheSocialArchitects’ clients.

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    Anastassia has served as an independent board member and/or advisor to such international companies as Dun & Bradstreet (US), easyJet PLC (UK), FrightOne (Russia), Diligent (US), Aircision (NL), Evolution Partners, TechCity (Germany), AgreeYa Mobility, Kaspersky Labs, Earlybird Ventures, Intel Communication, StarAlliance Technology, and Censhare AG (Germany), where she was Chairwoman of the Board.

    Anastassia is also a former executive with Qualcomm Inc., Deutsche Telekom AG, Daimler AG, Munich Re, and McKinsey. She is a technology strategist, founder, and author focused on Artificial Intelligence, Cybersecurity, and Corporate Governance. Experienced in CEO succession, taking a business private, and turning-around a legacy tech company. As a technology strategist possessing unique knowledge of the high-tech ecosystem, Anastassia is able to structure partnership agreements with global technology companies offering mutual advantage.

    Anastassia is a Professor of Artificial Intelligence at the XU Exponential University for Applied Sciences Potsdam and an author. She is leading author of  The Artificial Intelligence Imperative: A Practical Roadmap for Business (Praeger 2018), co-author of “The Law of Artificial Intelligence and Smart Machines” (American Bar Association, 2019), “China im Blickpunkt des 21. Jahrhunderts”, edited by Tobias Loitsch, Springer Gabler, 2019), and Technology Columnist for German Handelsblatt and Wirtschaftswoche.

    She is fluent in English, French, German, Russian, Serb & Croatian languages and conversational Italian, and is a much sought-after speaker in the global leadership arena.


  • Abigail Posner
    Abigail Posner Director, US Creative Works, Google
    Currently Abigail directs an umbrella strategy team comprised of the Creative Strategy, Creative Effectiveness and Branded Content teams. Our aim is to leverage data to provide our clients with the most in depth understanding of the user in the digital space and translate these human and creative insights into strong strategies for creative and content development.
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    Abigail manages Google teams that inspire brands to be more progressive in the digital space. Her degree in Social Anthropology from Harvard University has provided her with the tools to examine culture, business, and technology, so she can help organizations better understand their collective impact on society and culture.
    She developed a discipline for a team of senior strategists inside Google’s ZOO – a global, creative think tank partnering with agencies and C-level marketers. Abigail and her team have developed strategic and creative brand solutions for the digital space for global brands such as Toyota, L’Oreal, and Nike. She is a sought-after speaker for organizations, including SXSW, Columbia University, Yale University, TED Talks, Google Think, and Cannes events. Abigail has been featured and quoted in publications including Business Insider, Huffington Post, and The Economist. Abigail and TheSocialArchitects founder, Donnetta Campbell, frequently teach a popular workshop called “Decoding Social” together.
  • Linda Scott, PhD
    Linda Scott, PhD Professor Emeritus, DP World Chair for Entrepreneurship and Innovation, Saïd Business School, University of Oxford; Founder of The Double X Economy and PowerShift Forum

    PowerShift, is an Oxford Forum on the global economic position of women , regarding their roles as consumers, investors, and contributors to the world and local economies. Linda also created Double X Economy, a blog dedicated to making visible the considerable and interconnected economic activities of women. In addition, she blogs for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues. Further, Linda helped Goldman Sachs create its 10,000-Women entrepreneurship program in China. Linda has also worked with the Oxford Centre for Entrepreneurship and Innovation and the Skoll Centre for Social Entrepreneurship at Oxford University.

  • Emily Rasowsky
    Emily Rasowsky Director of Marketing, Amazon

    Emily launched Amazon Care’s marketing program from ground-up. Amazon Care is an app that enables users to connect with doctors, nurse practitioners and nurses virtually, 24 hours a day, via in-app chat or video. The services go beyond urgent care to include lifestyle and wellness coaching, sleep care, and preventative services such as immunizations, including pediatric vaccinations and COVID-19 vaccinations for those who are eligible. With a team of two, she built the marketing infrastructure, launched digital campaigns, and ran social media and email initiatives for this telemedicine program available to employers nationwide.

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    In 2014, Emily also founded the Women in Tech Campaign for All Women in Tech to raise awareness of the need for inclusion in technology. And she continues to oversee Women in Tech Campaign boasting over 100 women members from eight different countries. Emily designs and manages all online and offline events, including #TechisMore 100% digital events; targeted and acquired sponsorships from AOL, Mapbox, Nokia, and Cisco; and Inclusion Events, an in-person event series currently in New York City, Chicago and Washington, DC, that gives high-school students the training and skills to lead a conversation around diversity in tech.

  • Julie Anixter
    Julie Anixter Executive Director for AIGA, Author, Speaker, Designer

    Throughout her career, Julie has helped organizations and clients anticipate disruption and develop strategies to adapt to the changing world. She has worked with corporate turnaround guru Tom Peters. She is currently working in industry sectors such as the U.S. military, healthcare, and manufacturing to implement innovative solutions to improve operational efficiencies. Julie is the co-author of three books; her fourth one is on courage and innovation. She is the managing partner at Innovation Excellence, the largest crowd-sourced innovation blogging and learning community. In addition, she is the executive in residence at the Disruptor Foundation, a nonprofit aimed at raising the awareness about disruptive innovation theory.

  • Suzy Fahmy
    Suzy Fahmy Chief Architect of Strategy & Innovation at AT&T Global Business Solutions

    Suzy is a charismatic Business Strategist & Technical Innovationist focused on Custom-Complex deals that have generated more than $2B in yearly global revenue.  In her 30 years of global communications experience, she has demonstrated a proven ability to quickly establish and lead teams of key internal & external partners to understand market dynamics/business issues and formulate effective technical strategies and innovative solutions to reduce cost & increase productivity … in a fun way!

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    In her role at AT&T, Suzy provides technology and business consultation to AT&T’s top-tier clients, specifically strategic planning and advisory services in exploring the ‘art of the possible’! She leads transformative efforts in top Fortune companies faced with a myriad of multiple technology challenges such as business mobilization, regulatory compliance, and the demand to create business value out of the social media force field.

  • CiCi Holloway
    CiCi Holloway

    Head of People & Talent for CSM Sport and Entertainment, North America. She is an innovative People & Talent leader and valued senior management team member possessing a unique blend of expertise in developing the talent life-cycle, HR transformation, start-ups, Diversity, Culture, with extensive M & A experience. She has successfully led the HR and D &I efforts in some of the most visible brands in America. Her expertise expands various industries including, Entertainment, Production, Digital Media, and Finance.

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    She has worked directly for CEO’s in notable Fortune firms such as Viacom, Spelling Entertainment, UBS, and LFM – Atlanta Falcons Radio. She has led global teams for Showtime, MTV Networks, Nickelodeon, Viacom Radio, Big Ticket Television, Virgin Interactive, CBS and Paramount Pictures. Ci Ci has also held the elected position of President, Women in Film, Los Angeles, with 38 Chapters globally; and chaired strategic committees for the The Executive Leadership Council, based in Washington, DC. She has also penned her strategic vision of how to reap the bottom-line benefits of an inclusive workforce in, “The Handbook for CEO’s: Secrets to Diversity Success #P3 – People, Performance and Profits.


  • Beth Haggerty
    Beth Haggerty Co-Founder & CEO of Declare
    Declare is the premier women’s leadership network dedicated to redressing the gender and minority imbalance in companies to create a fairer and more equitable world. Offerings include a content platform, highly-valuable network and executive recruitment to advance high-performing women into senior positions.  Declare augments corporate L&D programs by creating an external talent ecosystem bringing together top female leaders from different companies across multiple sectors. Declare was highlighted in Forbes at its launch.
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    Beth is a respected veteran digital media executive and serial entrepreneur who has managed and built global divisions and companies in the digital, television and e-commerce sectors. Prior to co-founding Parity Partners, Beth was CEO of WeAre8, a next-generation video platform for creators of content. Prior to WeAre8, she founded Ology, a social network that connected people with shared passions and interests. The company reached 25 million unique monthly users. Beth served as COO of IAG, an innovative cross-platform advertising measurement company that was acquired by Nielsen and operates as IAG/Nielsen today providing invaluable data and insight into their marketing performance. Prior to IAG, Beth served as founding CEO of Live Advice, an expert social network where she built, managed, and sold the company in three years to Ingenio Corporation, and that combined company was acquired by AT&T Corporation.
    Prior to IAG, Beth served was an officer and Senior Vice President of Worldwide Sales and Business Development at Infoseek Corporation, which was acquired by the The Walt Disney Company. During her nearly four-year tenure, the company grew from $18 million to $185 million in revenue. Beth stayed at Disney and served as senior vice-president of worldwide sales for the company’s digital properties, including Go, ESPN, ABC, ABCnews, and worked with several Disney Interactive properties.
    Beth served on the first IAB Board and has been named both a “Top 20 Interactive Executive” and a “Women To Watch” by Advertising Age.
  • Natasha Cholerton-Brown
    Natasha Cholerton-Brown COO of Revenue, Business Insider, Inc.

    Natasha is a performance-driven, senior operations executive with comprehensive achievements across content, tech, product, people, finance and marketing disciplines, who thrives when spearheading creative solutions to big problems. She has significant experience working in large corporate environments as well as in turnaround, high-growth and entrepreneurial startup ventures. Natasha is exceptionally skilled at making complex/actionable assessments, managing large cross-functional teams, implementing agile processes, integrating leadership and product goals, operationalizing new tech, and creating clarity of pathways to achieve performance-based solutions.

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    Formerly as Head of Content Business and Operations for Bloomberg Media, Natasha’s responsibilities included transforming content and business operations whilst working with senior leadership to build a new B2B consultancy and marketing services group. 

    Additional interests include a fascination with the connections between professional achievement and endurance sports, as well as a passion for fueling in women’s careers via self-advocacy. Natasha is a sought after conference speaker and podcast host.

  • Lisa Petrilli
    Lisa Petrilli CEO of C-Level Strategies, Inc

    Lisa is passionate about visionary leadership and true empowerment. As an executive at Baxter Healthcare, Lisa moved up the corporate ladder to ultimately run a $750 million medication delivery business and a team of marketers while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. When faced with a PR challenge by Greenpeace, she led a team that created a solution so unique and environmentally friendly that she presented it on behalf of Baxter to a United Nations Environmental Conference in Geneva, Switzerland.

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    Named #11 on Forbes’ list of Top CMO’s based on social influence, Lisa is also well-known in the leadership blogging space for her Visionary Leadership Blog, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. She is a frequent contributor to the Harvard Business Review, and has been featured in The New York Times, Wall Street Journal, Entrepreneur, Huffington Post, The Globe and Mail, The Financial Times, to name a few. Her eBook, “The Introvert’s Guide to Success in Business and Leadership,” became an Amazon “Hot New Release” on Cyber Monday, 2011, outselling Richard Branson’s newest book for a time. The book inspired her Harvard Business Review blog post, “An Introvert’s Guide to Networking.”

    Lisa excels at creating collaborative training initiatives in the areas of social media, social strategy, content development, and marketing to help companies and C-level executives authentically increase their corporate value and personal brand and implement Herculean initiatives.