We have generated over 17 billion impressions to date for more than 1000 corporate leaders, organizations and global influencers through our SocialLeadership™ and more than 800 events through our SocialDolby™. Even more, we are developing SocialEcosystems™ to help global corporations amplify their brands and SocialProtect™ for leaders and brands.
Our one-of-a-kind online “Peer-to-Peer” community has inspired leaders to join the social conversation from all areas of influence. We offer personalized and hand-crafted messaging that orchestrates high-level social engagements, and reputations flourish inside our thriving ecosystem of social channels.
We optimize our ever-expanding Social “Peer to Peer” Ecosystems of influencers, spanning industries, countries, global leaders and leading-edge social evangelists to build and amplify individual, corporate, and brand messages in an authentic way. With our SocialPR™ strategy, we rapidly create customized communities and build conversations around a cause, event, or brand initiative. These communities are leveraged to create a SocialDolby™ impact, where multiple communities connect, support, and leverage their social voices. The conversations and relationships are sustainable and quantifiable with multiple techniques we’ve perfected, including our hashtag marketing and social tracking software. We have generated more than 9 billion impressions to date for more than 500 corporate leaders and influencers and over 300 events.
We work with speaker bureaus, authors, brands, entertainment brands, and events. We leverage our various social influencer networks through our unique SocialHR™ strategy to create and manage a client’s own social media community of highly engaged, active visitors. The owned aspect allows us to dig much deeper into followers’ profiles and understand what they engage with and what they care about in the world. This provides critical data points to connect them with other like-minded people.
We are skilled in assessing how careful social usage can help leverage human capital assets in global companies and drive strong employee loyalty and retention. Our SocialBounce™ strategy combined with our SocialHR™ programs improve a company’s interaction with its employees, including building employee morale, or educating employees about the personal and corporate value of authentic social practices and company branding.
We also specialize in developing influence for CEOs and the C-suite via personal digital branding by placing executives at the center of digital conversations in their respective industries and markets. Our SocialLeadership™ technique adds significant value, expanding their stature, their personal brand and market value, and their company brand in today’s new social business economy.
We create and curate Twitter Chats for C-level executives and thought leaders. Developing chat themes and hashtags help leaders build influence around industry expertise and event campaigns.
Major Fortune 500 brands are using videos to create interactive stories. We have invested in learning about Touchcast, a new app that increases engagement through interactive storytelling. Touchcast is a simple, user-friendly tool that includes linking to websites, reports, and other videos that can help you amplify the impact of your stories.
Decoding Social: A Conversation with Donnetta Campbell, founder of the The Social Architects and Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands
The Art of Social Influence with Google’s Abigail Posner and The Social Architects’ Donnetta Campbell
Baring it All: The Art of Social Influence with Google’s Abigail Posner and The Social Architects’ Donnetta Campbell
Discover Talk: Fueling Purpose-Driven Social Movements in a Post-Influencer World
Our team of Lead and Senior Architects and Board of Advisors has deep and broad-based expertise in Business Development & Marketing Strategy; Storytelling; Social Media Policy; Relationships & Integrated Marketing Strategies; Audience Development; and Disruptive Social Models, as well as Interactive Content Development.
TheSocialArchitects and their Advisors represent leading minds in digital and social marketing from key companies, including Google and Twitter, and they have an outstanding record of commitment to working on behalf of and advocating for social and humanitarian initiatives worldwide.
Abigail Posner talks about how to create sharable and engaging conversations.
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