"Peer-to-Peer" Community Builds for 1000+ Leaders & Brands
Earned Influencer Hashtag Campaigns - 19+ Billion Impressions
#SocialProtectTM Client Accounts Maintenance & Management
Dynamic Social Champion Eco-systems for Brands
Positioning to Drive Authentic Social Engagement
#SocialLeadershipTM Campaigns for Corporate Thought Leaders
Social Selling and Social Marketing Campaigns for Global Brands
Social for the World's Greatest Speakers at The Harry Walker Agency
Architects for Unique "In the Cloud People Engine" Amplification Models
#SocialPRTM Building Personal Brands’ Reputations
Hashtag Amplification Campaigns for Events
#FutureofWork #SocialHR Platforms
#SocialDolby Orchestration for over 1,000 High Profile Events

We have generated over 19 billion impressions to date for more than 1000 corporate leaders, organizations and global influencers through our SocialLeadership™ and more than 800 events through our SocialDolby™. Even more, we are developing SocialEcosystems™ to help global corporations amplify their brands and SocialProtect™ for leaders and brands.

19B Impressions

Our one-of-a-kind online “Peer-to-Peer” community has inspired leaders to join the social conversation from all areas of influence. We offer personalized and hand-crafted messaging that orchestrates high-level social engagements, and reputations flourish inside our thriving ecosystem of social channels.


Remarkable Leaders

TheSocialArchitects has a wide array Remarkable Executive Leaders who we support in our exclusive program. Our clients hold senior “C-suite” level roles for prominent companies and organizations and include CEOs, CIOs, CROs, DEI Leaders, COOs, CFOs, and CHROs. We also work with some of the world’s most prominent Women’s Empowerment leaders and many high level D&I voices in tech, media, and entertainment.

Healthcare & Controlled Industries

The healthcare and technology industries are transforming. From the widespread impact of a devastating pandemic, to the game-changing effects of AI and the technology revolution, our goal is to help client partners navigate and communicate in this new world. We are excited to expand our services to include a deeper focus on elevating communications in highly regulated industries. While each sector brings its own unique regulations and challenges, we see synergies in how we can bring our expertise to help clients tell their stories, in the right way, at the right time, to the right audiences.


Education stakeholders, policy makers, administrators, and thought leaders are all faced with present and future scenario demands to ensure equitable access to high standards education for everyone. In order to meet the challenges presented by the transformation of technology and communication, new skill-based training programs are being offered in order to expand employment opportunities in high-growth fields. We can facilitate that process by assisting clients in telling their stories and expanding their reach to meet the mission of both the public and private sectors to improve access to high quality education for all.

Entertainment & Media Services

We are excited to expand our services to include curated marketing and advertising campaigns, as well as release/launch models for film/TV studios, production companies, and digital content creators and distributors. In addition to utilizing our network of media thought leaders, we have extended our digital offerings to include content-release-marketing via social influencer marketing, social media growth and organic awareness campaigns.

Social Selling & Social Marketing

We offer Social Selling training and program development. As a compliment to our Social Leadership and Social Marketing offerings, Social Selling allows our clients to leverage the power of their sales organizations to meet, connect, engage, and collaborate with customers and prospects, driving more business in today’s digital environment.

Instagram Builds
Earned Influence, C-Suite Executive Branding, & #SocialLeadership

We specialize in developing “earned” influence for C-Suite executives through personal digital branding and by placing executives at the center of online conversations in their respective industries and markets. When someone has “earned” influence, their brand is talked about naturally and organically because people know them as a leader and “go to” expert in their field. They have earned trust among peers, employees, customers, partners, etc. Our Social Leadership technique adds significant value, expanding C-Suite stature, personal brand and market value, and positively impacting corporate brands in today’s new social business economy.

Peer-to-Peer Community Builds, SocialDolby™ Impact, & SocialPR™

We use our ever-expanding social “Peer-to-Peer” ecosystems of influencers –  spanning industries, focus areas, countries, global corporations, and leading-edge social evangelists – to build, engage, and amplify individual and corporate brands in an authentic way. With our Social PR strategy, we can very quickly create customized communities and compelling conversations around a cause, event, or brand initiative. These communities are leveraged to create a SocialDolby™ impact, where people from different online networks connect, support, and leverage their social voices. The conversations and relationships are sustainable and quantifiable with multiple techniques we’ve perfected, including our hashtag marketing and social tracking software. We have generated more than 19 billion impressions to date for more than 1200 corporate leaders and influencers and over 300 events.

TheSocialArchitects can also develop bespoke content strategies for leaders in the program and align closely with communications or PR professionals or agencies on all #SocialPR activities, including development and optimization of blogs and thought leadership content.

#SocialHR and Purpose/ESG Marketing on Social

Similar to our C-Suite Executive Branding, we develop strategic and carefully curated leadership profiles for senior HR/People and Culture leaders. With consistent management and optimization, these profiles grow exponentially and the leaders become top voices and sought out experts on people, culture, talent acquisition, learning and development, diversity, equity and inclusion (DEI), Health and Well-Being, Future of Work, and more within their respective industries. Our program expands and uplifts existing thought leadership efforts and accelerates relationships with key stakeholders – employees, industry and DEI peers, analysts (both industry and financial concerned with ESG topics), and journalists with high-profile readership.

Employee Ecosystem and Champion Network Training

Employee champions are important and powerful amplifiers on social media but many people are not confident in their social media skills. We love to recruit, train, and organize leaders’ direct reports and other employees to help amplify and extend their reach. This can include quarterly group training, roadmap best- practice guides, specific advice, and group orchestration. This #AllBoatsRise approach is a great team building exercise for leaders’ direct reports because they will feel invested in and empowered on social media. It is extremely effective in creating additional impressions in all the right networks.

Live or Virtual Event Support

No matter how large or how small, we offer a full-court press around our clients’ key events, activities, and messaging before, during, and after the event. This has allowed us to create millions of impressions for EACH event and “top influencer” status, proven through data.

SocialProtect™ & Reporting Activities

Social media platforms are often a delivery system for malware distributors. This is even more reason to work with TheSocialArchitects since we provide you with a service called SocialProtect™. This involves an experienced team of experts who identify and address security challenges in social channels to monitor and protect our clients’ social media accounts. We have never had a compromised client or a negative experience while working inside a client’s account.

Board of Directors Executive Training

TheSocialArchitects, LLC is pleased to announce a special offering for a select few of our high- profile client leaders.

TheSocialArchitects will identify key organizations recruiting for Board of Directors’ positions and work closely with an executive to apply for a position and prepare for an interview. Our “Board of Directors” mentor, Dr. Anastassia Lauterbach, is a uniquely qualified, high-level thinker, speaker, author, and former UK CEO. She has served on more than 20 boards and has experienced the good and the bad (risks for board members) of the activity, which makes her an extremely well-rounded and knowledgeable advisor. Dr. Lauterbach is brilliant at identifying the career aspirations that candidates need to highlight, as well as the right organizations for them to join to strategically advance their applications. Every client that we have had participate in this program to date, has been beyond pleased with the results and the direction gained!
Please contact us for more information.

Social Media Corporate Workshops & Employee Training

We live in a socially-driven culture. Today, technology enhances our abilities to connect with people on a deep and transformative level through the power of social media. Leaders have an opportunity to create strong and lasting communities, develop thought leadership, form relationships with key stakeholders, amplify their messages, and build personal and corporate brands.

Your peers are on social media, sharing everything from #bestpractices to industry #trending topics. Overcoming their initial hesitancy, they have learned how to create a powerful and authentic voice to elevate their communities and ecosystems to the next level.

Social Strategy/Roadmap & Direction Counseling

We are skilled in assessing how the thoughtful usage of social media can help leverage human capital assets in global companies and drive strong employee loyalty and retention. Our SocialBounce™ strategy combined with our SocialHR™ programs improve a company’s interaction with its employees, including building employee engagement and morale, educating employees about mission, vision, innovation and change, driving awareness for industry and thought leadership, and the personal and corporate value of authentic social practices and company branding.

Industry Speaking Events

Social Media Ad Week

Decoding Social: A Conversation with Donnetta Campbell, founder of the The Social Architects and Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands

HBS Women’s Association of Greater New York

The Art of Social Influence with Google’s Abigail Posner and The Social Architects’ Donnetta Campbell

Advertising Week

Baring it All: The Art of Social Influence with Google’s Abigail Posner and The Social Architects’ Donnetta Campbell

Discover Talk: Fueling Purpose-Driven Social Movements in a Post-Influencer World

Who We Are

TheSocialArchitects is a boutique agency that builds unique, impactful social profiles and customized, “peer-to-peer” communities for some of the world’s top brands and their leaders. Our deeply experienced team of top thinkers and doers in the industry partner closely with clients to offer a high touch point suite of services.

We create ecosystems of influencers, spanning industries, countries, cross-sector global leaders, and leading-edge social evangelists to build and amplify individual, corporate, and brand messaging in authentic and original ways. With our SocialPR™ strategy, we rapidly create customized communities and build conversations around a cause, event, or brand initiative. These communities are leveraged to create a SocialDolby™ impact, where multiple communities connect, support, and amplify their social voices. The conversations and relationships are sustainable and quantifiable with multiple techniques we’ve perfected, including our hashtag marketing and social tracking software. We have generated more than 19 billion impressions to date for more than 800 brands, corporate leaders and influencers, and over 1000 events.

 Services include but are not limited to: Executive Reputation Builds; Executive Social Media Strategy and Management; Executive Board of Director’s Packaging; Social “Dolby” Branded Hashtag Campaigns; Global HR Social & Stakeholder Ecosystems; Influencer, CEO & C-suite Executive Social-Driven Branding; Social Strategy & Direction Consulting; Customized & Branded Twitter Chats and LinkedIn Posts; SocialPR™ Publicity Campaigns; Social Selling; Employee Champion and Social Marketing Strategies.

We represent top executives from the world’s greatest brands including…


Abigail Posner talks about how to create sharable and engaging conversations.

Head of Strategic Planning, Google

More Featured Testimonials

  • Donnetta is one of the most inspiring, creative-thinking, and connected people I know. In a word, she is a force. As founder of TheSocialArchitects, she created an amazing mechanism to fuel social conversations for executives in ways that feel authentic, profound and super relevant in today's climate. As a member of her advisory board, she never fails to come to the "table" with energy, and brilliant ideas.

    Abigail Posner
    Abigail Posner Head of Strategic Planning, Google
  • Donnetta has worked with me on social media strategy and execution. She is a strategist as well as being able to roll up her sleeves and execute. She is a trusted advisor and someone who brings a strong list of clients and partners whom she has built into a functioning and mutually beneficial network.

    Jon Patricof
    Jon Patricof President at New York City Football Club, LLC
  • Donnetta blends PR, social, strategy, and exponential network building like no one else.  Being part of her world, working with her at Innovation Excellence and RELEVENTS, and seeing the results happen is a privilege. She is my trusted advisor and go-to person for relevant PR and social.

    Julie Anixter
    Julie Anixter Executive Director at AIGA
  • Donnetta is a passionate, driven, and pro-active professional. Her incredible energy and dedication to her work are unparalleled. During my time at Google, I was lucky to work with her and witness her deep knowledge of the social media space, as well as her strategic approach to online marketing. I highly recommend Donnetta and TheSocialArchitects if they are looking to win in social media and web marketing.

    Georgia Dienst
    Georgia Dienst Program Lead / Google X
  • I found Donnetta to be a miracle worker who increased my Twitter following five-fold in less than three weeks. She is tireless, well connected, and very persuasive. One of her greatest gifts is convincing busy people to do things they didn't think they'd had time to do by appealing to the importance of the causes she embraces. Donnetta has made me a true believer in the importance of social media.

    Gary Rivlin
    Gary Rivlin Writer
  • As a "quiet" agency asset, Donnetta has proved (time after time) an incredible resource from media strategy to media pitching. My previous firm, Robinson, Lerer & Montgomery (a top strategic firm) was very pleased with every project she worked on. She covered the media work for years for Pfizer (Corporate Communications/CEO media work) and the client was always happy with the process and results. From press conferences to delicate media situations -- her keen instinct and solid results with crucial editors, always made the agency look good. I am now at Hill & Knowlton running the NY media team, I use Donnetta's services frequently and will be happy to discuss her as a reference. There aren't many freelancers you can have total confidence in and that can handle the work on or off premise - this is one of the BEST. Ken Lerer, a partner at RL&M said everything she worked on "turned to gold". In my experience, he was right. You can't get a better media partner or consultant.

    Mary Jane Walker
    Mary Jane Walker EVP, Corporate Healthcare at Weber Shandwick
  • Donnetta is a networker par excellence. She's a digital expert and shares her knowledge and grows the economic community for women entrepreneurs driving opportunity and opening doors for all.

    Sue Lawton, MBE
    Sue Lawton, MBE Global Expert on Women and Enterprise
  • Donnetta is an exceptional publicist and public relations phenomenon. I have worked with her on many projects and have found her planning, preparation and ability to get the job done under pressure, yet still maintain and deliver high-quality work. I had the privilege to work for the late-great-legendary publicist Lee Salters for several years. I can state without reservation that Donnetta is this generation's female Lee Salters.

    Wayne Soares
    Wayne Soares President at Jess Productions, Actor, Author, Motivational Speaker
  • Donnetta is a next-level social media influencer whose digital engagement models are reshaping the future of interaction, conversation, and action, both online, and in real life.

    Robin Verges
    Robin Verges Senior Vice President / Rubenstein Associates
  • Donnetta is an amazing woman who works tirelessly for her business partners and clients.  She is a master at bringing like-minded people together for networking and business opportunities. Donnetta is helping to lead the charge and bring clients into the next generation of successful marketing and communication initiatives. I highly recommend working with Donnetta.

    Meg Columbia-Walsh
    Meg Columbia-Walsh Global Lead Digital Transformation / Cognizant
  • Donnetta's a brilliant publicist! She's very smart about understanding why a certain story is important and helping her clients bring all the right facts and information to the fore. I always enjoy working with her!

    Maureen Farrell
    Maureen Farrell Reporter / The Wall Street Journal
  • Donnetta is a smart and strategic marketing guru. She has an excellent grasp of branding, digital content, and social media. She is usually in front of the next innovation and is a strategic and passionate connector of people and brands for good causes. She is authentic and genuine in her deals and a warm and generous collaborator with a wide network.

    Carolyn Hardy
    Carolyn Hardy UN Trust Fund to End Violence Against Women
  • Donnetta is a true expert in social media strategies and building global communities online. She has helped us build our social media presence through targeted campaigns on Twitter, Facebook, and LinkedIn. Donnetta works very fast and her results are outstanding. Within a couple of months, we increased our followers on Twitter nearly five-fold and we’re still growing, because she builds strong partnerships with the right influencers.

    Anne Ravanova
    Anne Ravanova Founder & CEO Global Invest Her / TEDx Speaker / Women's Advocate
  • Donnetta is amazingly savvy at developing global strategies. She clearly sees linkages across sectors, and knows how to package form and substance - a rare quality. Moreover, she has a great personality.

    Amir Dossal
    Amir Dossal President & CEO, Global Partnerships Forum
  • Donnetta is a constant source of inspiration. I connected with her through my work as a Private Sector Advisor at CARE International, where I was focusing on women's economic empowerment. I was impressed by her ability to rise above generalities about women's empowerment and frame the issue in a way, which was clear, engaging, and hugely compelling. We need more people like Donnetta to get these important issues heard.

    Alexa Roscoe
    Alexa Roscoe Consultant, Innovation & Private Sector Development
  • Donnetta is one of today’s most tenacious and dedicated PR pros I've had the pleasure to work with. She has terrific energy and a relentless focus on making the right connections for her clients. Not content with publicity for publicity's sake, every contact Donnetta makes is intended to build relationships and drive business growth.

    Kristin Marie Anderson
    Kristin Marie Anderson Global Business Development Director at Omnicom Media Group Worldwide
  • Donnetta is a #socialpr guru and has been successfully supporting our communications on Twitter. Our follower numbers have been increasing steadily and she's been helping us to have great engagement with a wider Twitter community than we'd reach (or even find) on our own. She's always pushing our social media boundaries and keeps us in the loop with new online innovations. She's a valuable part of our team and I'm really pleased to have her working with us!

    Maggie Berry
    Maggie Berry Executive Director for Europe at WEConnect International
  • Donnetta is a tireless, inspired, trustworthy, and savvy public relations professional. Her network of PR professionals, both in the New York City area and online, is impressive.

    Lori Randall Stradtman
    Lori Randall Stradtman Best-Selling Author, International Online Reputation Expert
  • I've worked with Donnetta on developing brand positions and engaged communities for commercial and non-profit clients. She has shown an incredible, consistent, and valuable combination of skills: deep knowledge of social media, informed judgment, boundless energy, and enthusiasm, as well as a true moral compass. I would work with her again in an instant.

    Jonathan Salem Baskin
    Jonathan Salem Baskin Informed & Inspired Voice on Innovation
  • Donnetta is tireless, clever, and knowledgeable about social media and where it’s headed. She understands the big picture and the nuances of the social-media labyrinth. She achieves success campaign after campaign.

    Jeanne Mariani Sullivan
    Jeanne Mariani Sullivan Founder & Chief Inspiration Officer / Sullivan Adventures
  • Donnetta is absolutely brilliant. She is a true social media superstar, and if you think the word "influencer" is made up, then you haven't met Donnetta. Her professionalism, skill, and dedication to excellence are unparalleled. As a marketer, she can take just about any campaign and turn it into a cultural movement. This may sound unbelievable, but she has this uncanny ability to create meaningful human connections that transcend.

    Josh Machiz
    Josh Machiz Director of Integrated Marketing at Nasdaq

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