TheSocialArchitects is a trusted advisor to the world’s leading speakers, global change agents, heads of industry, inspired business leaders and famed scholars. We thrive by catalyzing and sustaining more conversations through our social system, creating social architectural marvels. We have generated over 17 billion impressions to date for more than 500 corporate leaders and influencers through our SocialLeadership™ and more than 300 events through our SocialDolby™. Even more, we are developing SocialEcosystems™ to help global corporations amplify their brands and SocialProtect™ for leaders and brands.
Our one-of-a-kind online “Peer-to-Peer” community has inspired leaders to join the social conversation from all areas of influence. We offer personalized and hand-crafted messaging that orchestrates high-level social engagements, and reputations flourish inside our thriving ecosystem of social channels.
We optimize our ever-expanding Social “Peer to Peer” Ecosystems of influencers, spanning industries, countries, global leaders and leading-edge social evangelists to build and amplify individual, corporate, and brand messages in an authentic way. With our SocialPR™ strategy, we rapidly create customized communities and build conversations around a cause, event, or brand initiative. These communities are leveraged to create a SocialDolby™ impact, where multiple communities connect, support, and leverage their social voices. The conversations and relationships are sustainable and quantifiable with multiple techniques we’ve perfected, including our hashtag marketing and social tracking software. We have generated more than 9 billion impressions to date for more than 500 corporate leaders and influencers and over 300 events.
We work with speaker bureaus, authors, brands, entertainment brands, and events. We leverage our various social influencer networks through our unique SocialHR™ strategy to create and manage a client’s own social media community of highly engaged, active visitors. The owned aspect allows us to dig much deeper into followers’ profiles and understand what they engage with and what they care about in the world. This provides critical data points to connect them with other like-minded people.
We are skilled in assessing how careful social usage can help leverage human capital assets in global companies and drive strong employee loyalty and retention. Our SocialBounce™ strategy combined with our SocialHR™ programs improve a company’s interaction with its employees, including building employee morale, or educating employees about the personal and corporate value of authentic social practices and company branding.
We also specialize in developing influence for CEOs and the C-suite via personal digital branding by placing executives at the center of digital conversations in their respective industries and markets. Our SocialLeadership™ technique adds significant value, expanding their stature, their personal brand and market value, and their company brand in today’s new social business economy.
We create and curate Twitter Chats for C-level executives and thought leaders. Developing chat themes and hashtags help leaders build influence around industry expertise and event campaigns.
Major Fortune 500 brands are using videos to create interactive stories. We have invested in learning about Touchcast, a new app that increases engagement through interactive storytelling. Touchcast is a simple, user-friendly tool that includes linking to websites, reports, and other videos that can help you amplify the impact of your stories.
Decoding Social: A Conversation with Donnetta Campbell, founder of the The Social Architects and Abigail Posner, Head of Strategic Planning at the ZOO, Google’s Creative Think Tank for Agencies/Brands
The Art of Social Influence with Google’s Abigail Posner and The Social Architects’ Donnetta Campbell
Baring it All: The Art of Social Influence with Google’s Abigail Posner and The Social Architects’ Donnetta Campbell
Discover Talk: Fueling Purpose-Driven Social Movements in a Post-Influencer World
Our team of Lead and Senior Architects and Board of Advisors has deep and broad-based expertise in Business Development & Marketing Strategy; Storytelling; Social Media Policy; Relationships & Integrated Marketing Strategies; Audience Development; and Disruptive Social Models, as well as Interactive Content Development.
TheSocialArchitects and their Advisors represent leading minds in digital and social marketing from key companies, including Google and Twitter, and they have an outstanding record of commitment to working on behalf of and advocating for social and humanitarian initiatives worldwide.
Abigail Posner talks about how to create sharable and engaging conversations.
Donnetta is one of the most inspiring, creative-thinking, and connected people I know. In a word, she is a force. As founder of TheSocialArchitects, she created an amazing mechanism to fuel social conversations for executives in ways that feel authentic, profound and super relevant in today's climate. As a member of her advisory board, she never fails to come to the "table" with energy, and brilliant ideas.
Donnetta has worked with me on social media strategy and execution. She is a strategist as well as being able to roll up her sleeves and execute. She is a trusted advisor and someone who brings a strong list of clients and partners whom she has built into a functioning and mutually beneficial network.
Donnetta blends PR, social, strategy, and exponential network building like no one else. Being part of her world, working with her at Innovation Excellence and RELEVENTS, and seeing the results happen is a privilege. She is my trusted advisor and go-to person for relevant PR and social.
Donnetta is a passionate, driven, and pro-active professional. Her incredible energy and dedication to her work are unparalleled. During my time at Google, I was lucky to work with her and witness her deep knowledge of the social media space, as well as her strategic approach to online marketing. I highly recommend Donnetta and TheSocialArchitects if they are looking to win in social media and web marketing.
I found Donnetta to be a miracle worker who increased my Twitter following five-fold in less than three weeks. She is tireless, well connected, and very persuasive. One of her greatest gifts is convincing busy people to do things they didn't think they'd had time to do by appealing to the importance of the causes she embraces. Donnetta has made me a true believer in the importance of social media.
As a "quiet" agency asset, Donnetta has proved (time after time) an incredible resource from media strategy to media pitching. My previous firm, Robinson, Lerer & Montgomery (a top strategic firm) was very pleased with every project she worked on. She covered the media work for years for Pfizer (Corporate Communications/CEO media work) and the client was always happy with the process and results. From press conferences to delicate media situations -- her keen instinct and solid results with crucial editors, always made the agency look good. I am now at Hill & Knowlton running the NY media team, I use Donnetta's services frequently and will be happy to discuss her as a reference. There aren't many freelancers you can have total confidence in and that can handle the work on or off premise - this is one of the BEST. Ken Lerer, a partner at RL&M said everything she worked on "turned to gold". In my experience, he was right. You can't get a better media partner or consultant.
Donnetta is a networker par excellence. She's a digital expert and shares her knowledge and grows the economic community for women entrepreneurs driving opportunity and opening doors for all.
Donnetta is an exceptional publicist and public relations phenomenon. I have worked with her on many projects and have found her planning, preparation and ability to get the job done under pressure, yet still maintain and deliver high-quality work. I had the privilege to work for the late-great-legendary publicist Lee Salters for several years. I can state without reservation that Donnetta is this generation's female Lee Salters.
Donnetta is a next-level social media influencer whose digital engagement models are reshaping the future of interaction, conversation, and action, both online, and in real life.
Donnetta is an amazing woman who works tirelessly for her business partners and clients. She is a master at bringing like-minded people together for networking and business opportunities. Donnetta is helping to lead the charge and bring clients into the next generation of successful marketing and communication initiatives. I highly recommend working with Donnetta.
Donnetta's a brilliant publicist! She's very smart about understanding why a certain story is important and helping her clients bring all the right facts and information to the fore. I always enjoy working with her!
Donnetta is a smart and strategic marketing guru. She has an excellent grasp of branding, digital content, and social media. She is usually in front of the next innovation and is a strategic and passionate connector of people and brands for good causes. She is authentic and genuine in her deals and a warm and generous collaborator with a wide network.
Donnetta is a true expert in social media strategies and building global communities online. She has helped us build our social media presence through targeted campaigns on Twitter, Facebook, and LinkedIn. Donnetta works very fast and her results are outstanding. Within a couple of months, we increased our followers on Twitter nearly five-fold and we’re still growing, because she builds strong partnerships with the right influencers.
Donnetta is amazingly savvy at developing global strategies. She clearly sees linkages across sectors, and knows how to package form and substance - a rare quality. Moreover, she has a great personality.
Donnetta is a constant source of inspiration. I connected with her through my work as a Private Sector Advisor at CARE International, where I was focusing on women's economic empowerment. I was impressed by her ability to rise above generalities about women's empowerment and frame the issue in a way, which was clear, engaging, and hugely compelling. We need more people like Donnetta to get these important issues heard.
Donnetta is one of today’s most tenacious and dedicated PR pros I've had the pleasure to work with. She has terrific energy and a relentless focus on making the right connections for her clients. Not content with publicity for publicity's sake, every contact Donnetta makes is intended to build relationships and drive business growth.
Donnetta is a #socialpr guru and has been successfully supporting our communications on Twitter. Our follower numbers have been increasing steadily and she's been helping us to have great engagement with a wider Twitter community than we'd reach (or even find) on our own. She's always pushing our social media boundaries and keeps us in the loop with new online innovations. She's a valuable part of our team and I'm really pleased to have her working with us!
Donnetta is a tireless, inspired, trustworthy, and savvy public relations professional. Her network of PR professionals, both in the New York City area and online, is impressive.
I've worked with Donnetta on developing brand positions and engaged communities for commercial and non-profit clients. She has shown an incredible, consistent, and valuable combination of skills: deep knowledge of social media, informed judgment, boundless energy, and enthusiasm, as well as a true moral compass. I would work with her again in an instant.
Donnetta is tireless, clever, and knowledgeable about social media and where it’s headed. She understands the big picture and the nuances of the social-media labyrinth. She achieves success campaign after campaign.
Donnetta is absolutely brilliant. She is a true social media superstar, and if you think the word "influencer" is made up, then you haven't met Donnetta. Her professionalism, skill, and dedication to excellence are unparalleled. As a marketer, she can take just about any campaign and turn it into a cultural movement. This may sound unbelievable, but she has this uncanny ability to create meaningful human connections that transcend.
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