Search engine optimization is second nature to Jackie as is harnessing hashtags to real-time trends. Moreover, Jackie, is diligent about impact measurement, adeptly tracking each client’s social index, campaigns, and recommending new strategies when appropriate. Jackie has been recognized by the UN World Food Program for her online work as an animal rescue and hunger advocate and was nominated by her peers for the prestigious “Shorty Awards,” placing 3rd in the Green category. She has been featured in the Huffington post series “Twitter Powerhouses,” and Bit Rebels named her to the “Top 75 Women on Twitter”.

Passionate about International Relations, she has produced events for United Nations General Assembly Week for the past six years and manages our ongoing UN client base. Her expertise includes social media, digital marketing, event marketing, and data analytics. Even more important, Kelly is our in-house Volunteer Fire Department and has successfully resolved many agency-wide social media client challenges/fires with a steady hand.

A veteran journalist, Kathleen began her career on Wall Street, reporting on mergers and acquisitions and initial public offerings (IPOs) for Investment Dealers’ Digest. She has also written for NPR, The New York Times and The Telegraph on subjects ranging from technology and education to capital market issues. Kathleen was part of KPMG’s startup team that launched an industry news site, the Insiders, positioning the global firm to incorporate digital communications into its strategic plan. The readership for this high-profile project consisted of C-level executives, academics, and government professionals, totaling over 100,000 subscribers. Her business journalist experience combined with her former business analytics experience at Dun & Bradstreet provides our clients with an unmatched, in-depth level of trusted content creation and key analytical insights for TheSocialArchitects measurement and reporting processes.

Shannon’s experience advising and educating internal teams on transition from traditional marketing methods to modern digital buying circles and customer relationship management gives her a depth of experience in social media and content strategies. Her previous work includes successfully establishing strategic content marketing plans at Euromoney PLC and CBS Interactive. She’s insatiably curious and combines her extensive social media industry knowledge with her strong editorial skills to achieve measurable outcomes. Shannon takes a deep dive daily into the optimal strategies for LinkedIn and Clubhouse social platforms for TheSocialArchitects clients.

She has worked as a content creator, social media curator, entertainment analyzer, producer, and performer/public speaker alongside such acclaimed writers as Emmy-nominated Bekah Brunstetter (This Is Us), JC Lee (Luce), and Yale Drama winner, Liliana Padilla (How to Defend Yourself), and worked with prestigious entertainment companies including Taco Nite Productions, Theatre Breaking Through Barriers NYC, Ojai Playwrights Conference, and Echo Theatre Company LA.

Before the social media landscape noticed the power of aligning with earned influencers, Eddie was integrating influencer marketing into his digital campaigns, building millions of followers across platforms for corporate brands and high-profile celebrities, with a particular focus on the 18- to 35-year-old demographic. His strategies and lessons learned can be applied across industries and demographics, including C-level executives.

In his role as Account Executive of SAP clients at TheSocialArchitects, he is bringing the highest level of care to client partners by bridging agency specialty teams to add a deep level of expertise to client projects where needed. His responsibilities include weekly content creation around key SAP initiatives, amplification across LinkedIn and Twitter, virtual event coverage and quarterly/event report builds.